Surviving Transformation: Lessons from GM's Surprising Turnaround - Couverture rigide

Barabba, Vincent P.

 
9780195171419: Surviving Transformation: Lessons from GM's Surprising Turnaround

Synopsis

Describes the impresive strategic turnaround at General Motors beginning in the early 1990s that has brought it back from the brink of bankruptcy. Focuses on how other companies in a variety of industries can learn from GM's experience.

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Présentation de l'éditeur

Describes the impresive strategic turnaround at General Motors beginning in the early 1990s that has brought it back from the brink of bankruptcy. Focuses on how other companies in a variety of industries can learn from GM's experience.

Revue de presse

This book makes clear the successful journey to transformation does not start with the departure, it starts with the destination. (Peter Drucker)

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.