Now in its eighth edition, this classic text by Ronald B. Adler and George Rodman retains the enduring features that have made it the best-selling introductory human communication text on the market: an engaging and reader-friendly writing style; an inviting visual design with marginal quotations, cartoons, photographs, newspaper clippings, and supplemental readings on every page; up-to-date information on technology, gender, and cultural diversity; and everyday applications based on solid research and theory. Maintaining the quality of presentation and student-focused pedagogy that have characterized previous editions, this new edition features updated examples, coverage of current communication theory, entirely new student-oriented sample speeches with new commentaries, and a commitment to equipping students with effective communication skills that will matter and make a difference in their everyday lives. NEW TO THE EIGHTH EDITION Improved Design and Pedagogy * Each chapter now opens with a list of cognitive and behavioral objectives so that students know precisely what they need to learn. * Activities are now integrated into the text-adjacent to the concepts they complement-allowing students to apply the material more easily to their lives. New Feature Film Profiles * Using a medium that students already know and love, Understanding Human Communication, Eighth Edition, integrates current movies into instruction to effectively teach concepts and principles. New films include: * Cast Away * Shallow Hal * Pay It Forward * You've Got Mail * Clueless * At First Sight * Patch Adams * Dangerous Minds * Almost Famous New Sidebar Topics * "Understanding Diversity" Sidebars show students how communication principles apply to people from different backgrounds. New topics include: - doing business across cultures - non-western views of modern medicine - deafness and identity * "Understanding Communication Technology" Sidebars teach students how new technologies can expand and improve communication. New topics include: - identity management on the Internet - strategies for expressing emotions online - using the World Wide Web to deliver difficult messages - communicating in "virtual groups" on the web - software to improve group decision-making New Material on Public Speaking The sample speeches in chapters 10, 11, 13, and 14 are completely new and accompanied by commentaries provided by the student speakers in addition to the authors' explanations. * This edition places greater emphasis on student informative speaking and includes a sample student speech. * This edition contains expanded guidelines for personalizing an informative speech. Updated and Expanded Research and Examples Throughout the new edition, many topics have been added, expanded, or updated to reflect current information and contemporary theory. For example: * Chapters 1-2 - how communication shapes and manages identity - how narratives shape perceptions and frameworks for shared understanding - how some communication aims at coordination, but not necessarily understanding * Chapter 3 - similarities and differences between male and female communication styles - how children's names affect their identities - examples of contemporary slang and jargon * Chapter 4 - personal listening styles - the importance of listening in professional and personal life - how cultural differences shape listening - how communicators offer social support to others * Chapters 5-6 - deceptive communication - when and why people disclose personal information * Chapters 10-14 - new demographic analyses of today's audiences - the role of human communication in contemporary world events - the new student activism * Media Appendix - Cumulative Effects Theory - how different theories lead to the observation of different effects - how the media contributes to changes in language styles over time.
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Now in its tenth edition, Understanding Human Communication continues to build on the widely successful approach--a sophisticated balance of theory and skills--that has captivated more than a half million students and their professors. The best-selling introductory communication book in the field, this classic text has been enriched and streamlined to reflect the latest research developments and to meet the evolving needs of students. It begins with an introduction to the basic elements of communication, providing students with a solid understanding of perception, language, listening, and nonverbal communication. Next, the book guides them through lively sections on interpersonal communication, small group communication, and public address. Esteemed authors Ronald B. Adler and George Rodman speak to students in language that is both engaging and accessible, offering numerous examples that clearly illustrate concepts in real-life scenarios. Throughout, they draw from the latest media, culture, technology, and scholarship to create a distinctive pedagogy that gives students the tools they need to master--and enjoy--this intriguing and relevant subject. With its striking visual presentation, comprehensive classroom supplements, and dedicated student-focused pedagogy, Understanding Human Communication continues to enliven classrooms and equip students with effective communication skills that will make a difference in their everyday lives. New to the tenth edition: * "Media Room" boxes analyze examples from popular films and television shows, in order to illustrate important communication concepts, from drama (Grey's Anatomy) to comedy (Little Miss Sunshine) to documentary (An Inconvenient Truth). * "Understanding Diversity" and "Understanding Technology" boxes incorporate new, incisive examples that convey key ideas. * New and updated coverage of culture and technology is integrated throughout. * Thought-provoking Case Studies now wrap up each unit, presenting real-life communication challenges that students might encounter on the job, in school, and in personal relationships. * All-new Sample Speeches include full outlines and commentary from students and the authors. * The Interviewing Appendix now addresses the needs of students entering the workforce, featuring pre-interview strategies, examples of questions that potential employers may and may not legally ask, and behavioral interviews. The text is accompanied by a Student Success Manual, an Instructor's Manual and Test Bank, a comprehensive companion website at www.oup.com/us/uhc10, and Now Playing, a vibrant resource (available both online and in print) that examines contemporary films through the lens of communication principles.
Ronald B. Adler is Professor of Communication at Santa Barbara City College. He is coauthor of Interplay: The Process of Interpersonal Communication, Tenth Edition (OUP, 2006), Looking Out, Looking In (2006), and Communicating at Work: Principles and Practices for Business and the Professions (2006). George Rodman is Professor of Mass Communication at Brooklyn College, City University of New York, where he founded the television writing program. He is author of Mass Media in a Changing World, Second Edition (2007), and Making Sense of Media (2001).
Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.
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