Synopsis
Book by Atkinson Max
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Présentation de l'éditeur
The past twenty years has seen the emergence of an industry standard model of presentation - the slide show. Yet research has shown that audiences are deeply dissatisfied with this mode of public speaking. In Lend Me Your Ears, Max Atkinson - a highly experienced speaker and trainer, having been involved in speech writing for business, politics and the arts for 30 years - uses the findings of recent scientific research combined with the rules of classical rhetoric to highlight the secrets of successful persuasion. Using extensive research based on empirical evidence, Max has developed a new and provocative way of looking at speech making, providing the reader with practical and simple guidelines, exercises and tips to improve performance, including:--advice on the use of classical rhetoric--how to write a speech when in a rush--the myths surrounding visual aids --the use of body language. And much more!
With expert advice that will appeal to everyone from experienced CEOs to those writing that all-important wedding speech, this is destined to be the definitive text in this area.
Quatrième de couverture
Whether the best man at a wedding or a presenter at a business meeting, speaking in public can be a very nerve-wracking experience.
With his groundbreaking and refreshing approach, which combines the latest empirical research with the rules of classical rhetoric, Professor Max Atkinson highlights the secrets of successful persuasion, and provides readers with a host of techniques to help win the attention and approval of their audience and avoid some of the most common pitfalls.
This new and provocative way of looking at presentation and speech-making included practical and simple guidelines on:
-inspiring your audience
-getting your message across and winning applause
-the truth about body language
-maximising the potential of PowerPoint
An original, easy and definitive approach to the art of public speaking and presentation for any occasion - business or pleasure.
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