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Synopsis
Business Communication: Concepts and Applications in an Electronic Age Features short, varied, up-to-date readings by 38 business communication authorities in business, government, and academia. It eases the job of teaching by helping students hone their written, verbal, and non-verbal business communication skills in a format that allows selective instruction and maximum flexibility. The Fifth Edition has been extensively revised and updated; nineteen of the 38 articles are new. It now includes topics that instructors have been unable to find in longer texts. Each article covers one topic, allowing you to focus discussion on a key concept. Application-oriented questions and active-learning cases follow each selection and offer opportunities for students to demonstrate their understanding of what they have read. New topics covered include: *business ethics *the Internet *voice mail *ethics of electronic mail *desktop publishing *small-group discussion *writing abstracts *writing Periodic reports. The book stands alone or can supplement and extend the scope of other business communication texts. The pages are Perforated so that assignments can be removed from the book and turned in. You'll find all the Pedagogical support you'll need in the accompanying revised Instructor's Manual/Testing Program.
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Présentation de l'éditeur
Business Communication: Concepts and Applications in an Electronic Age features short, varied, up-to-date readings by 38 business communication authorities in business, government, and academia. It eases the job of teaching by helping students hone their written, verbal, and non-verbal business communication skills in a format that allows selective instruction and maximum flexibility. The Fifth Edition has been extensively revised and updated; nineteen of the 38 articles are new. It now includes topics that instructors have been unable to find in longer texts. Each article covers one topic, allowing you to focus discussion on a key concept. Application-oriented questions and active-learning cases follow each selection and offer opportunities for students to demonstrate their understanding of what they have read. New topics covered include: *business ethics *the Internet *voice mail *ethics of electronic mail *desktop publishing *small-group discussion *writing abstracts *writing periodic reports The book stands alone or can supplement and extend the scope of other business communication texts. The pages are perforated so that assignments can be removed from the book and turned in. You'll find all the pedagogical support you'll need in the accompanying revised Instructor's Manual/Testing Program.
Biographie de l'auteur
Randolph H. Hudson is at Northeastern Illinois University. Bernard J. Selzler is at the University of Minnesota, Crookston.
Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.
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Business Communication: Concepts and Applications in an Electronic Age
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Oxford University Press, 1994
ISBN 10 : 0195329686
ISBN 13 : 9780195329681
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Business Communication: Concepts and Applications in an Electronic Age
Edité par
Oxford University Press, 1994
ISBN 10 : 0195329686
ISBN 13 : 9780195329681
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Business Communication: Concepts and Applications in an Electronic Age
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Oxford University Press, U.S.A., 1994
ISBN 10 : 0195329686
ISBN 13 : 9780195329681
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Business Communication: Concepts and Applications in an Electronic Age
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Oxford University Press 1994-01, 1994
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ISBN 13 : 9780195329681
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Business Communication : Concepts and Applications in an Electronic Age
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ISBN 10 : 0195329686
ISBN 13 : 9780195329681
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Kartoniert / Broschiert. Etat : New. Business Communication: Concepts and Applications in an Electronic Age features short, varied, up-to-date readings by 38 business communication authorities in business, government, and academia. It eases the job of teaching by helping students hone their wr. N° de réf. du vendeur 594396252
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Business Communication : Concepts and Applications in an Electronic Age
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Oxford University Press, U.S.A., 1994
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ISBN 13 : 9780195329681
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Business Communication : Concepts and Applications in an Electronic Age
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Oxford University Press, U.S.A., 1994
ISBN 10 : 0195329686
ISBN 13 : 9780195329681
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