An Introduction to Public Relations: From Theory to Practice - Couverture souple

Chia, Joy; Synnott, Gae

Couverture souple

ISBN 10 : 0195564650 ISBN 13 : 9780195564655

Editeur : OUP Australia and New Zealand, 2009

Synopsis

An Introduction to Public Relations addresses the theoretical and practical needs of students. With an Australian focus and real-life examples this approach engages students, pointing out ways to extend their knowledge, to gain local and international perspectives, to understand the wider perspectives of the profession and its possibilities.

A propos du livre

Présentation de l'éditeur

Introduction to Public Relations addresses the key theoretical and practical course requirements with a focus on Australian public relations education and practice. The textbook's approach is one that engages students and points them to ways to extend their knowledge, to gain local and international perspectives, and to understand the wider perspectives of the profession and its possibilities. The text is not intended to provide all the answers or to include all of public relations practice, but rather to focus on what is core, what is emerging and what is challenging the profession.

Détails de l'édition

• Éditeur: OUP Australia and New Zealand
• Date d'édition: 2009
• Langue: anglais
• ISBN 10: 0195564650
• ISBN 13: 9780195564655
• Reliure: Broché
• Nombre de pages: 432
• Coordonnées du fabricant: non disponible
• Personne responsable: Ufficio Anagrafiche Messaggerie; ufficio.anagrafiche@meli.it; ; Via Verdi, 8; Assago Milano; 20090; Italie