The aim of this text is to use stories to describe and explain the journey from 'new media in communication' to 'new media is communication.' In so doing it provides a thorough grounding in communication and new media theory and practice for undergraduate students. The premise that for generation Y and Z, new media can no longer be easily distinguished from communication underpins the text; for them, new media is communication. It therefore encourages the reader to understand how they use 'new' media to do 'old' things. The first section of the book introduces the reader to the building blocks of communication; its basic tools, devices and approaches. The second section takes the ideas and concepts in the first part and applies them to 'new' media. Covered here are topics including ideology in film and television, organisational communication, values in the new digital world and how identity, privacy, deception and truth have been redefined. The third and final part looks at communication today; exploring what it might be like to live in an increasingly digital world.
Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.
Tony Chalkley, Lecturer and Discipline Coordinator (Media & Communication), School of Communication & Creative Arts, Deakin University.Adam Brown, Associate Lecturer, School of Communication & Creative Arts, Deakin University.Toija Cinque, Lecturer, School of Communication & Creative Arts, Deakin University.Brad Warren, Lecturer, School of Communication & Creative Arts, Deakin University.Mitchell Hobbs, Lecturer, School of Humanities and Social Science, The University of NewcastleMark Finn, Senior Lecturer, Faculty of Life and Social Sciences, Swinburne University of Technology.
Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.
Vendeur : ThriftBooks-Dallas, Dallas, TX, Etats-Unis
Paperback. Etat : Good. No Jacket. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less. N° de réf. du vendeur G0195572327I3N00
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Etat : Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,700grams, ISBN:9780195572322. N° de réf. du vendeur 5962416
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Vendeur : Anybook.com, Lincoln, Royaume-Uni
Etat : Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,700grams, ISBN:9780195572322. N° de réf. du vendeur 8243483
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Paperback. Etat : Like New. First Edition. A nearly new copy, square and tight with no creases or splits. Contents fresh and clean, not showing any pen-marks. Not from a library so no such stamps or labels. Thus a tidy book in very presentable condition. N° de réf. du vendeur 086811
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