The Advertising Effect: How to Change Behaviour - Couverture souple

Ferrier, Adam

 
9780195593921: The Advertising Effect: How to Change Behaviour
Couverture souple
ISBN 10 : 0195593928 ISBN 13 : 9780195593921
Editeur : OUP Australia and New Zealand, 2014

Synopsis


Want to know how to influence other people's behaviour?

In The Advertising Effect, respected advertising insider, Adam Ferrier, reveals the ten techniques used by some of the best-known brands across the globe. These techniques are grounded in psychological theory with award winning real world examples and explore how the most effective way to change behaviour is through action rather than the conventional advertising practices (emotional or rational persuasion).

This is the ultimate insider's guide, to the ultimate behaviour change industry - advertising.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

À propos de l'auteur

Adam Ferrier is Chief Strategy Officer/Owner of independent advertising agency, CumminsRoss. Prior to this Adam founded and sold Naked Communications, one of Australia's most influential agencies. He's also a registered psychologist and one of Australia's most respected and successful advertisers.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
OUP Australia and New Zealand
Date d'édition
2014
Langue
anglais
ISBN 10 
0195593928
ISBN 13 
9780195593921
Reliure
Broché
Numéro d'édition
1
Nombre de pages
240
Coordonnées du fabricant
Oxford University Press
https://corp.oup.com/

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