A comprehensive textbook specially designed to meet the requirements of MBA students specializing in marketing. Users will find this book highly useful for its coverage of the theoretical foundations, decision-making processes for international markets, strategies for products, brands, pricing and trade logistics and the policy framewor, procedures and documentation for export marketing and promotion-explained through caselets, diagram, flowcharts and numerous examples from the Indian context
Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.
Rakesh Mohan Joshi is a Professor at the India Institute of Foreign Trade, New Delhi.
Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.
Vendeur : AwesomeBooks, Wallingford, Royaume-Uni
Paperback. Etat : Very Good. International Marketing This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. . N° de réf. du vendeur 7719-9780195671230
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