Advertising Management - Couverture souple

Jethwaney, Jaishri

Couverture souple

ISBN 10 : 0195678435 ISBN 13 : 9780195678437

Editeur : Oxford University Press, 2003

Synopsis

Advertising Management is a comprehensive textbook specially designed to meet the needs of management students. The book explores the core concepts of advertising management explained through numerous examples and case studies. It provides an in-depth coverage of the various components of advertising management that include brand building, advertising and sales promotion, media strategy and planning, and agency relationships.

A propos du livre

À propos de l'auteur

Shruti Jain Vice President, Dentsu Creative Impact Private Limited, New Delhi, has over twelve years of professional experience and has worked in leading advertising agencies such as Ogilvy & Mather Advertising, Mudra Communications Limited, and Rediffusion DYR. She is a visiting faculty at the Indian Institute of Mass Communication, New Delhi, and teaches courses in advertising and integrated marketing communications.

Détails de l'édition

• Éditeur: Oxford University Press
• Date d'édition: 2003
• Langue: anglais
• ISBN 10: 0195678435
• ISBN 13: 9780195678437
• Reliure: Broché
• Nombre de pages: 736
• Coordonnées du fabricant: non disponible
• Personne responsable: Ufficio Anagrafiche Messaggerie; ufficio.anagrafiche@meli.it; ; Via Verdi, 8; Assago Milano; 20090; Italie