Articles liés à Managing Retailing: Text and Cases

Managing Retailing: Text and Cases - Couverture souple

Kumar Sinha, Piyush; Prasad Uniyal, Dwarika

 
9780195690705: Managing Retailing: Text and Cases
Couverture souple
ISBN 10 : 0195690702 ISBN 13 : 9780195690705
Editeur : OUP India, 2007

Synopsis

Managing Retailing - Text and Cases is all about running the business of retailing - as a retailer or as a marketing manager of a company. It brings out the conceptual, strategic and managerial frameworks that a retailer may use to further the business and achieve its desiered objectives Designed as a fundamental textbook on the subject, the book would also benefit professionals in managing day - to - day retail operations as well as build a long - term sustainable strategy for competitive advantage.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

Présentation de l'éditeur

Managing Retailing - Text and Cases is all about running the business of retailing - as a retailer or as a marketing manager of a company. It brings out the conceptual, strategic and managerial frameworks that a retailer may use to further the business and achieve its desiered objectives Designed as a fundamental textbook on the subject, the book would also benefit professionals in managing day - to - day retail operations as well as build a long - term sustainable strategy for competitive advantage.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
OUP India
Date d'édition
2007
Langue
anglais
ISBN 10 
0195690702
ISBN 13 
9780195690705
Reliure
Broché
Nombre de pages
560
Coordonnées du fabricant
non disponible
Personne responsable
Messaggerie Libri
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