Synopsis
The second edition of Advertising Management has been revised to reflect the changes in the business environment and the industry since the first edition was published in 2006.
Beginning with an overview of advertising and sales promotion management, the book discusses in detail brand building and advertising management, the advertising agency, and strategy and planning process in advertising campaigns. It goes on to discuss the emerging field of digital advertising, the role of consumer behavior and advertising research, creative strategy and creative development, media strategy and planning in advertising, agency relationships, and advertising classification and current issues. Finally, it discusses advertising law and ethics, rural advertising in India, and globalization in Indian advertising.
The book is the right amalgamation of academic inputs as well as industry orientation. It is accompanied by a CD containing video exercises.
Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.
À propos de l'auteur
Jaishri Jethwaney is Professor at the Indian Institute of Mass Communication (IIMC), New Delhi and has more than 35 years of experience in the industry as well as in academia. She has conducted short courses on corporate communication, health communication, and advertising.
Shruti Jain is Vice President & Global Head - Corporate Communications and Brand, EXL Service, India, has around 18 years of experience in the field of communication and advertising. Earlier, she has worked in leading advertising agencies such as Ogilvy & Mather, Mudra Communications, Rediffusion DYR, etc.
Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.
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Advertising Management: With CD
Edité par
Oxford University Press, 2012
ISBN 10 : 0198074123
ISBN 13 : 9780198074120
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Etat : Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1150grams, ISBN:9780198074120. N° de réf. du vendeur 9490723
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Advertising Management: With Cd
Edité par
Oxford University Press, 2013
ISBN 10 : 0198074123
ISBN 13 : 9780198074120
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Vendeur : Majestic Books, Hounslow, Royaume-Uni
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Etat : New. pp. 680. N° de réf. du vendeur 38619006
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ADVERTISING MANAGEMENT, 2ND EDN (WITH CD AND COL
Edité par
Oxford University Press, 2013
ISBN 10 : 0198074123
ISBN 13 : 9780198074120
Neuf
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Vendeur : Romtrade Corp., STERLING HEIGHTS, MI, Etats-Unis
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Etat : New. Brand New. Soft Cover International Edition. Different ISBN and Cover Image. Priced lower than the standard editions which is usually intended to make them more affordable for students abroad. The core content of the book is generally the same as the standard edition. The country selling restrictions may be printed on the book but is no problem for the self-use. This Item maybe shipped from US or any other country as we have multiple locations worldwide. N° de réf. du vendeur ABBB-17430
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Advertising Management: With Cd
Edité par
Oxford University Press OUP, 2013
ISBN 10 : 0198074123
ISBN 13 : 9780198074120
Neuf
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Vendeur : Books Puddle, New York, NY, Etats-Unis
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Etat : New. pp. 680. N° de réf. du vendeur 2637419169
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ADVERTISING MANAGEMENT, 2ND EDN (WITH CD AND COL
Edité par
Oxford University Press, 2013
ISBN 10 : 0198074123
ISBN 13 : 9780198074120
Neuf
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Vendeur : SMASS Sellers, IRVING, TX, Etats-Unis
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Advertising Management: With Cd
Edité par
Oxford University Press, 2013
ISBN 10 : 0198074123
ISBN 13 : 9780198074120
Neuf
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Vendeur : Biblios, Frankfurt am main, HESSE, Allemagne
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Etat : New. pp. 680. N° de réf. du vendeur 1837419179
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Advertising Management
Edité par
Oxford University Press, 2013
ISBN 10 : 0198074123
ISBN 13 : 9780198074120
Neuf
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Vendeur : GreatBookPrices, Columbia, MD, Etats-Unis
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Etat : New. N° de réf. du vendeur 19151542-n
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ADVERTISING MANAGEMENT, 2ND EDN (WITH CD AND COL
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Paperback. Etat : New. Brand New! Fast Delivery This is an International Edition and ship within 24-48 hours. Deliver by FedEx and Dhl, & Aramex, UPS, & USPS and we do accept APO and PO BOX Addresses. Order can be delivered worldwide within 6-10 days and we do have flat rate for up to 2LB. Extra shipping charges will be requested if the Book weight is more than 5 LB. This Item May be shipped from India, United states & United Kingdom. Depending on your location and availability. N° de réf. du vendeur AD 9780198074120
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Advertising Management
Edité par
Oxford University Press, 2013
ISBN 10 : 0198074123
ISBN 13 : 9780198074120
Ancien ou d'occasion
Couverture souple
Vendeur : GreatBookPrices, Columbia, MD, Etats-Unis
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Etat : As New. Unread book in perfect condition. N° de réf. du vendeur 19151542
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Advertising Management (Paperback)
Vendeur : Grand Eagle Retail, Bensenville, IL, Etats-Unis
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Paperback. Etat : new. Paperback. The second edition of Advertising Management has been revised to reflect the changes in the business environment and the industry since the first edition was published in 2006.Beginning with an overview of advertising and sales promotion management, the book discusses in detail brand building and advertising management, the advertising agency, and strategy and planning process in advertising campaigns. It goes on to discussthe emerging field of digital advertising, the role of consumer behavior and advertising research, creative strategy and creative development, media strategy and planning in advertising, agency relationships,and advertising classification and current issues. Finally, it discusses advertising law and ethics, rural advertising in India, and globalization in Indian advertising.The book is the right amalgamation of academic inputs as well as industry orientation. It is accompanied by a CD containing video exercises. The second edition of Advertising Management has been revised to reflect the changes in the business environment and the industry since the first edition was published in 2006. Shipping may be from multiple locations in the US or from the UK, depending on stock availability. N° de réf. du vendeur 9780198074120
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