Managing Retailing - Couverture souple

Sinha, Piyush Kumar; Uniyal, Dwarika Prasad

Couverture souple

ISBN 10 : 0198075944 ISBN 13 : 9780198075943

Editeur : OUP India, 2012

Synopsis

Beginning with a historical overview of retailing and a discussion on the theories of retail evolution, the book discusses the opportunities and challenges faced by retailers in India and other developing countries in Asia, as well as the current scenario of the retail industry in other continents. It goes on to discuss shoppers and the phenomenon of shopping, retail store formats, store location, category management, and supply chain management. Finally, it discusses retail buying, store layout and design, retail marketing, point of purchase communication, pricing strategies and policies, store loyalty, the shop as a social construct, and technology in retailing. The book, with its coverage of real-life case studies such as Woolworth Limited in Australia, Nirantar Agrasar, and Fabmall would also be useful for professionals in managing day-to-day retail operations.

A propos du livre

À propos de l?auteur

Piyush Kumar Sinha, Professor, Marketing, and Chairperson, Centre for Retailing, Indian Institute of Management Ahmedabad (IIMA), has over 30 years of academic and industry experience. He has also served as Dean, Mudra Institute of Communications Ahmedabad (MICA), and has taught at leading business schools in India. Dr Sinha is active in research in the areas of retailing and consumer behaviour. Dwarika Prasad Uniyal is currently Associate Professor & Assistant Dean (Academic), Jindal Global Business School. He has also served as the Founding Dean of Chitkara Business School, Himachal Pradesh. He has held professorial positions in premier Business Schools like SPJIMR, Mumbai, SPJCM, Dubai-Singapore, and MICA, Ahmedabad, and is a visiting faculty at many premier B Schools.

Détails de l'édition

• Éditeur: OUP India
• Date d'édition: 2012
• Langue: anglais
• ISBN 10: 0198075944
• ISBN 13: 9780198075943
• Reliure: Broché
• Numéro d'édition: 2
• Nombre de pages: 656
• Coordonnées du fabricant: non disponible
• Personne responsable: Ufficio Anagrafiche Messaggerie; ufficio.anagrafiche@meli.it; ; Via Verdi, 8; Assago Milano; 20090; Italie