International Marketing - Couverture souple

Joshi, Dr. Rakesh Mohan

Couverture souple

ISBN 10 : 0198077025 ISBN 13 : 9780198077022

Editeur : OUP India, 2014

Synopsis

International Marketing 2/e provides a comprehensive coverage of the fundamental concepts of the subject, which will be useful to postgraduate students as well as practitioners. The book begins with an introduction to international marketing, and slowly delves deep into the subject. All major topics under the subject have been covered. The depth to which each topic has been dealt with is beyond compare. Written in lucid style, International Marketing 2/e covers both fundamental as well as advance topics under the area. With latest data on the subject from governmental as well as non-governmental sources from around the world and figures to facilitate deep insight into the concepts, and cases on a large variety of industries, the book provides students with a keen understanding of international marketing.

A propos du livre

À propos de l?auteur

Rakesh Mohan Joshi, is presently Professor, International Business and International Marketing, at Indian Institute of Foreign Trade, New Delhi. Dr Joshi has over two decades of teaching, consultancy, and training experience in international trade and marketing of commodities from developing countries and has been associated with multilateral organizations, such as the World Bank and the Asian Development Bank. He has authored numerous research papers in leading journals and is the author of International Business (OUP, 2009).

Détails de l'édition

• Éditeur: OUP India
• Date d'édition: 2014
• Langue: anglais
• ISBN 10: 0198077025
• ISBN 13: 9780198077022
• Reliure: Broché
• Numéro d'édition: 2
• Nombre de pages: 816
• Coordonnées du fabricant: non disponible
• Personne responsable: Ufficio Anagrafiche Messaggerie; ufficio.anagrafiche@meli.it; ; Via Verdi, 8; Assago Milano; 20090; Italie