Business Economics - Couverture souple

Perman, Roger; Scouller, John

Couverture souple

ISBN 10 : 0198775245 ISBN 13 : 9780198775249

Editeur : Oxford University Press, 1999

Synopsis

Business Economics is aimed at business students who need a solid, but not excessively theoretical, introduction to economics which focuses on the contribution economics can make to the study of business policy. In addition to the standard economics of supply, demand, costs, and competition, the text places special emphasis on specifically business-oriented issues such as transaction costs, rents, sustainable competitive advantage, the resource-based view of the firm, corporate architecture, corporate governance, diversification and acquisitions, an outline of macroeconomics, forecasting, and an introduction to public policy. The text has been structured closely to meet existing business courses, and a section in the introduction recommends particular permutations of chapters to suit the different courses available. Each chapter contains an introduction covering the key concepts used, a further reading list, discussion questions and a conclusion summarizing what the student should have learnt. The book is extensively illustrated with figures, tables and other displayed material, and simple algebra will be all that is required by way of mathematical understanding. Business students will find this book is precisely tailored to meet their needs for successful study.

A propos du livre

Revue de presse

Any business studies student who has little or no understanding of economic principles could make use of this book. It uses easy language to introduce technical phrases. Each chapter ends with a helpful conclusion, organised and graded questions and a well-thought out, thorough list of additional readings. All the expected areas of the economics curriculum are covered. Rod Gunn, The Times Higher Education Supplement, February 2000

Détails de l'édition

• Éditeur: Oxford University Press
• Date d'édition: 1999
• Langue: anglais
• ISBN 10: 0198775245
• ISBN 13: 9780198775249
• Reliure: Broché
• Nombre de pages: 338
• Coordonnées du fabricant: non disponible
• Personne responsable: Messaggerie Libri; ufficio.anagrafiche@meli.it; ; Via Verdi, 8; Assago Milano; Italie