A comprehensive overview of human communication from a Canadian perspective Praised by students and instructors alike for its engaging approach and reader-friendly design, this fourth Canadian edition prepares students to become effective communicators in both their personal and professional lives. With a strong focus on the influence of culture and technology throughout, the text examines a range of contemporary topics from online social networks to group dynamics.
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Ronald B. Adler is professor emeritus in the Department of Communication, Santa Barbara City College. George Rodman is a professor of television and radio at Brooklyn College, CUNY. Alexandre Sévigny is an associate professor and director of the Master of Communications Management Program in the Department of Communication Studies and Multimedia at McMaster University.
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