Synopsis
Introduction to Business Management ninth edition explores the business environment in which we operate. It explains management principles such as planning, organising, leading, and controlling. It also has an in-depth focus on the functional areas of human resources, marketing, public relations, financial management, operations management, and purchasing and supply management.
South Africa's leading introductory business management textbook continues to introduce students from undergraduate and diploma courses, as well as MBA courses, to the dynamics of the organisational environment.Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.
À propos de l?auteur
S Rudansky-Kloppers, Department of Business Management, Unisa, B Erasmus, Vice Principal of Operations, Unisa, J Strydom, Department of Business Management and Head: Research for School of Management Sciences, Unisa, JA Badenhorst-Weiss, Professor in the Department Business Management, Unisa, T Brevis-Landsberg, Chair of the Department of Business Management, Unisa, MC Cant, Chair of the Department in Marketing and Retail Management, Unisa, LP Kruger, Professor in the Department of Business Management, Unisa, R Machado, Department of Marketing and Retail Management, Unisa, J Marx, Chair of the Department of Finance, Risk Management and Banking, RT Mpofu, Professor in the Department of Business Management, Unisa, RJ Steenkamp, Professor in the Department of Business Management, Unisa, MJ Vrba, Senior Lecturer in the Department of Business Management, Unisa
S Rudansky-Kloppers is with the Department of Business Management at Unisa. B Erasmus is Vice Principal of Operations at Unisa. J Strydom is with the Department of Business Management and Head: Research for School of Management Sciences at Unisa. JA Badenhorst-Weissis Professor in the Department Business Management at Unisa. T Brevis-Landsberg is Chair of the Department of Business Management at Unisa. MC Cant is Chair of the Department in Marketing and Retail Management at Unisa. LP Kruger is Professor in the Department of Business Management at Unisa. R Machado is with the Department of Marketing and Retail Management at Unisa. J Marx is Chair of the Department of Finance, Risk Management and Banking. RT Mpofu is Professor in the Department of Business Management at Unisa. RJ Steenkamp is Professor in the Department of Business Management at Unisa. MJ Vrba is Senior Lecturer in the Department of Business Management at Unisa.
Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.