The Business Environment: Themes and Issues - Couverture souple

 
9780199203055: The Business Environment: Themes and Issues
Couverture souple
ISBN 10 : 0199203059 ISBN 13 : 9780199203055
Editeur : Oxford University Press, 2007

Synopsis

Designed specifically for students new to the study of business, this book gives context to the subject, exploring the range of environments in which business operates. Part One introduces core political, economic, socio-cultural and technological environments of business, and their inter-relationships Part Two goes beyond these topics and focuses on a range of contemporary issues relevant to each environment; this enables the reader to access the theory through lively current debates. These include the changing public sector, corporate social responsibility and ethics, globalization, and work-life balance. A range of themes is clearly presented in each chapter to avoid over-simplifying the presentation of the business environment. These themes are designed to demonstrate to the reader that business is diverse and complex and there are many inter-relationships between the environments. There are interesting short cases and examples throughout, as well as a longer case study at the end of every chapter; cases include the Nintendo Wii, BlackBerry, Nike, eBay, Nokia, EasyJet and Toyota.The analytical approach the text takes, showing different opinions and perspectives and challenging key issues, will stimulate lively discussion and debate. Online Resource Centre A comprehensive Online Resource Centre provides all the teaching and learning materials needed to support each chapter, removing the need for lecturers to look for additional seminar and test materials, and giving students the resources they need to check and build upon their understanding. Lecturers can track students' progress and understanding using an online test bank of 300 questions offering immediate answers that can be customised and loaded on to the university's VLE. Seminar activities can be based around the additional online case studies, whilst lecturer's notes with outline answers and discussion points to accompany the review questions in the text provide a framework for class debate. Students can test themselves using online multiple choice questions with feedback or the online flashcard glossary.Weblinks to useful sites provide a quick resource for further research, and web exercises guide the student to specific articles on the web, accompanied by questions to stimulate critical thinking.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

Présentation de l'éditeur

Designed specifically for students new to the study of business, this book gives context to the subject, exploring the range of environments in which business operates. Part One introduces core political, economic, socio-cultural and technological environments of business, and their inter-relationships Part Two goes beyond these topics and focuses on a range of contemporary issues relevant to each environment; this enables the reader to access the theory through lively current debates. These include the changing public sector, corporate social responsibility and ethics, globalization, and work-life balance. A range of themes is clearly presented in each chapter to avoid over-simplifying the presentation of the business environment. These themes are designed to demonstrate to the reader that business is diverse and complex and there are many inter-relationships between the environments. There are interesting short cases and examples throughout, as well as a longer case study at the end of every chapter; cases include the Nintendo Wii, BlackBerry, Nike, eBay, Nokia, EasyJet and Toyota. The analytical approach the text takes, showing different opinions and perspectives and challenging key issues, will stimulate lively discussion and debate. Online Resource Centre A comprehensive Online Resource Centre provides all the teaching and learning materials needed to support each chapter, removing the need for lecturers to look for additional seminar and test materials, and giving students the resources they need to check and build upon their understanding. Lecturers can track students' progress and understanding using an online test bank of 300 questions offering immediate answers that can be customised and loaded on to the university's VLE. Seminar activities can be based around the additional online case studies, whilst lecturer's notes with outline answers and discussion points to accompany the review questions in the text provide a framework for class debate. Students can test themselves using online multiple choice questions with feedback or the online flashcard glossary. Weblinks to useful sites provide a quick resource for further research, and web exercises guide the student to specific articles on the web, accompanied by questions to stimulate critical thinking.

Revue de presse

This is an excellent book that provides students with the right framework to study the business environment. It is written in a light engaging style and covers well all the necessary areas. An accessible book that fills an essential gap in the market for business studies students. Nick Perdikis, University of Aberystwyth

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
Oxford University Press
Date d'édition
2007
Langue
anglais
ISBN 10 
0199203059
ISBN 13 
9780199203055
Reliure
Broché
Nombre de pages
528
Éditeur
Wetherly Paul, Otter Dorron
Coordonnées du fabricant
non disponible
Personne responsable
Messaggerie Libri
ufficio.anagrafiche@meli.it

Via Verdi, 8
Assago Milano
Italie

Autres éditions populaires du même titre

9780199597321: The Business Environment: Themes and Issues

Edition présentée

ISBN 10 :  0199597324 ISBN 13 :  9780199597321
Couverture souple