International Retailing - Couverture souple

Alexander, Nicholas; Doherty, Anne Marie

Couverture souple

ISBN 10 : 0199212821 ISBN 13 : 9780199212828

Editeur : Oxford University Press, 2008

Synopsis

Based on the successful international retailing textbook by Nicholas Alexander, this new textbook has been designed to deliver a clear understanding of the retail internationalisation process, considering the supporting theoretical frameworks, international retail activity, and the management of international operations.

Structured around four parts, the text guides students through the internationalisation process, considering international markets and how retail enterprises operate within them, before ending with a concluding section that considers future trends. The authors discuss what is happening in international retailing, who is making it happen, why it is happening in the way that it is, and how it is happening. The book therefore examines the international retail process in its entirety by reflecting on contemporary research and the practicalities of international retail activity.

The textbook will be accompanied by an online resource centre. The ORC will comprise the following features:

For students:
Web exercises
Weblinks
Glossary of terms
Multiple choice questions
Revision questions

For lecturer (password protected):
PowerPoint slides
Revision comments/updates for the textbook
Lecturer's guide (explanatory notes and background article guidance for non-research active staff)
Seminar and discussion questions
Exam questions

A propos du livre

Quatrième de couverture

In recent years interest in international retailing has grown considerably as retailers′ activities have become increasingly international. The first single–authored text to be published in this area of growing importance, International Retailing will be of particular value to students of retailing, marketing and international business.

International Retailing moves from a definition of the subject to consider the models which have been developed to interpret it. The book provides students with a firm theoretical basis upon which to understand international retailing activity and illustrates it by reference to international retailing practice and experience.

All aspects of retailing are covered from an international perspective and supported by a full range of international examples and cases. Self–contained illustrations of international retail experiences are used to focus the reader′s attention on aspects of the international retail environment and the specific experiences of international retailers. Filled with examples from real businesses, discussion questions, topic summaries and cases, this text will be essential reading for all students of international retailing.

Biographie de l'auteur

Nicholas Alexander is Marks & Spencer Professor of Retail Management at Bournemouth University. He was previously Senior Lecturer in Retailing at the University of Ulster, Lecturer in Retail Management at the University of Surrey and Coca Cola Lecturer in Retailing at the University of Edinburgh. His research interests include the internationalization of retailing, retail payment systems and the development of retail structures. He has edited books on Retail Marketing, Retail Structure, Retail Employment, The Internationalisation of Retailing and Values and the Environment. His work has been presented at conferences, and has appeared in journals, in Australia, Europe and North America. He is an editor of The Service Industries Journal.

Détails de l'édition

• Éditeur: Oxford University Press
• Date d'édition: 2008
• Langue: anglais
• ISBN 10: 0199212821
• ISBN 13: 9780199212828
• Reliure: Broché
• Nombre de pages: 396
• Coordonnées du fabricant: non disponible
• Personne responsable: Ufficio Anagrafiche Messaggerie; ufficio.anagrafiche@meli.it; ; Via Verdi, 8; Assago Milano; 20090; Italie