Managing and Shaping Innovation - Couverture souple

Conway, Steve; Steward, Fred

Couverture souple

ISBN 10 : 0199262268 ISBN 13 : 9780199262267

Editeur : Oxford University Press, 2009

Synopsis

Managing and Shaping Innovation enables students to understand the theories of innovation and to appreciate technological change and the management of innovation in organisations. The presentation and discussion of the theory and research in the book equips the reader with a solid academic underpinning and the illustration and cases in each chapter apply the theory in a real world context. The broad coverage includes the typical topics found on innovation management modules and also gives explicit attention to developing areas such as social networking. The network perspective included in the text is just one example of the analytical approach the authors take. Online Resource Centre For lecturers: Figures from the book PowerPoint slides For students: Web links Media watch - regularly updated news articles with commentary from Steve Conway

A propos du livre

À propos de l'auteur

Dr Steve Conway is Senior Lecturer in Operations and Supply Management at the University of Bath School of Management. Previously he was a Senior Lecturer in Innovation at Leicester University Management Centre. Dr Fred Steward is Professor of Innovation and Entrepreneurship at Brunel University. He is programme leader in the centre for Brunel Research on Enterprise, Sustainability and Ethics. Previously he was a Reader in Innovation at Aston University Business School

Détails de l'édition

• Éditeur: Oxford University Press
• Date d'édition: 2009
• Langue: anglais
• ISBN 10: 0199262268
• ISBN 13: 9780199262267
• Reliure: Broché
• Nombre de pages: 504
• Coordonnées du fabricant: non disponible
• Personne responsable: Ufficio Anagrafiche Messaggerie; ufficio.anagrafiche@meli.it; ; Via Verdi, 8; Assago Milano; 20090; Italie