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The Advanced Dictionary of Marketing : Putting Theory to Use - Couverture souple

Dacko, Scott

 
9780199286003: The Advanced Dictionary of Marketing : Putting Theory to Use
Couverture souple
ISBN 10 : 0199286000 ISBN 13 : 9780199286003
Editeur : Oxford University Press, U.S.A., 2010

Synopsis

This dictionary of marketing terms focuses on key concepts, grouped into four categories: concepts, laws, theories, and effects. Containing over 500 entries, ranging in length and depth, the book will be the ideal reference guide for practitioners, M.B.A. students, and those taking professional marketing qualifications. Example entries include: Balanced Scorecard; Sagacity Segmentation; Value-based Marketing; Law of Comparative Advantage; Law of Diminishing Returns; Engel's Law; Moore's Law; Agency Theory; Game Theory; Motivation Theory; Theory X; Theory Y; Acquiesence Response Set; Anchoring Effect; Experience Curve Effect; Halo Effect; Substitution Effect.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

À propos de l'auteur

Scott Dacko is an Associate Professor of Marketing and Strategic Management at Warwick Business School. His research interests include timing in marketing and strategy, market entry and new product introduction timing; marketing management, managerial timing decisions; consumer behaviour, marketing education, and skill development research.


Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
Oxford University Press, U.S.A.
Date d'édition
2010
Langue
anglais
ISBN 10 
0199286000
ISBN 13 
9780199286003
Reliure
Broché
Nombre de pages
672
Coordonnées du fabricant
non disponible
Personne responsable
Ufficio Anagrafiche Messaggerie
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