Business Research Methods - Couverture souple

Bryman, Alan

Couverture souple

ISBN 10 : 0199583404 ISBN 13 : 9780199583409

Editeur : Oxford University Press, 2011

Synopsis

Covering a range of the core qualitative and quantitative methods, this comprehensive resource will equip students with invaluable advice on doing business research, from formulating research questions, reviewing literature and designing a questionnaire to carrying out data analysis and presenting research results.

A propos du livre

Présentation de l'éditeur :

Designed as an introduction to doing business research, this book acts as a comprehensive guide for students embarking on their research projects. The authors, together with real students and supervisors, draw on their own experiences so that readers can take note of their tips for success and avoid making their mistakes. Developed specifically with business and management students in mind, this book explores the issues which business research entails, as well as providing students with practical advice on doing research. A new feature has been added to this edition that sees supervisors of research projects from various universities give guidance on how to decide on a project and see it through to a successful conclusion, avoiding common pitfalls. Other changes include the expansion of the discussion of ethics, an increased emphasis on practical content such as planning a project and writing it up, and a substantially updated chapter on internet research methods. Online Resource Centre For students: An interactive research guide, providing guidance and advice on every aspect of business research Video interviews with research students Datasets from the text Self-marking multiple-choice questions for revision Annotated web links to useful articles, reviews, models and research guides A guide to using Excel in data analysis For lecturers: A lecturer's guide including lecture outlines, reading lists and teaching activities A suite of customisable PowerPoint slides Figures and tables from the text

Revue de presse :

If you are a management or business studies undergraduate or postgraduate, doing either a research methods course or a research dissertation, then this is the book for you - a fantastic resource that covers everything you need in a concise, coherent and clear way. (Keith Grint, Professor of Public Leadership & Management Institute of Governance & Public Management (IGPM), Warwick Business School, University of Warwick)

An ideal text for postgraduate and senior undergraduate research courses offered in business schools throughout the world. It is highly readable yet eminently authoritative, refreshingly practical yet academically sound, remarkably comprehensive yet by no means overwhelming. I found this to be a very useful teaching resource as well as reference source and strongly commend it to novice and veteran researchers alike. (Professor Brad Jackson, Fletcher Building Education Trust Chair in Leadership, The University of Auckland Business School)

À propos de cette édition

• Éditeur: Oxford University Press
• Date d'édition: 2011
• ISBN 10: 0199583404
• ISBN 13: 9780199583409
• Reliure: Broché
• Numéro d'édition: 3
• Nombre de pages: 808