Articles liés à Introduction to Marketing: Theory and Practice
Synopsis
Ideal for students with no background in the subject, Introduction to Marketing features an exceptionally clear and accessible writing style and a wealth of examples. Drawing on various disciplines including economics, sociology, and psychology, it encourages students to critically analyze marketing frameworks and discuss alternative options.
Author Adrian Palmer addresses various marketing problems, engaging students by inviting them to debate the issues involved rather than offering prescriptive solutions. A timely chapter on responsible marketing covers such topics as ethics, corporate responsibility, and environmentalism and assesses their impact on the field. Material on services marketing is integrated throughout, reflecting the changing nature of services and acknowledging the move towards service-based industries. Numerous pedagogical features including case studies, digital marketing boxes, and international marketing boxes highlight the link between theory and practice. Extensive and annotated suggestions for further reading enable students to seek additional knowledge. A Companion Website (coming soon) provides resources for both students and instructors.Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.
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Introduction to Marketing: Theory and Practice
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OUP Oxford, 2012
ISBN 10 : 0199602131
ISBN 13 : 9780199602131
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Introduction to Marketing: Theory and Practice
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OUP Oxford, 2012
ISBN 10 : 0199602131
ISBN 13 : 9780199602131
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Introduction to Marketing : Theory and Practice
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Introduction to Marketing : Theory and Practice
Edité par
Oxford University Press, Incorporated, 2012
ISBN 10 : 0199602131
ISBN 13 : 9780199602131
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Couverture souple
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Introduction to Marketing : Theory and Practice
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Oxford University Press, Incorporated, 2012
ISBN 10 : 0199602131
ISBN 13 : 9780199602131
Ancien ou d'occasion
Couverture souple
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Introduction to Marketing: Theory and Practice
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Oxford University Press, 2012
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ISBN 13 : 9780199602131
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Introduction to Marketing: Theory and Practice
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Oxford University Press, United Kingdom, Oxford, 2012
ISBN 10 : 0199602131
ISBN 13 : 9780199602131
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Paperback. Etat : Very Good. Drawing on disciplines such as economics, sociology and psychology, Introduction to Marketing encourages readers to critically analyse marketing frameworks, and discuss alternative options. Consideration is given to marketing problems, and students are invited to debate issues surrounding these, such as potential causes and effects, rather than be presented with prescriptive solutions. A chapter on responsible marketing addresses topics such as ethics, corporate responsibility and environmentalism, and assesses the impact of these topics on the field of marketing. Services marketing is integrated throughout the book, reflecting the changing nature of services and acknowledging the move towards service based industries. Through reading the text students will gain a holistic understanding of marketing and how one area may impact on another. A wealth of pedagogical features including case studies, digital marketing boxes and international marketing boxes, highlight the link between theory and practice. Key issues surrounding the internet, mobile marketing, social networking, social responsibility, and marketing in a recession are integrated throughout the text, ensuring students understand the importance and relevance of outside influences on a company's marketing decisions and actions. Online Resource Centre The textbook is accompanied by an Online Resource Centre and all resources have been updated for the new edition. The Online Resource Centre features comprise: Lecturer resources: Suggested answers to case study review questions Suggested answers to chapter review questions Additional discussion points PowerPoint slides Lecturer guidelines to accompany the PowerPoint slides Test bank of questions VLE content Student resources: Additional suggested reading Additional case studies with questions Additional chapter review questions Multiple choice questions Web exercises Web links Video suite containing links to useful video Flashcard glossary. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. N° de réf. du vendeur GOR006892138
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Introduction to Marketing: Theory and Practice
Edité par
OUP Oxford, 2012
ISBN 10 : 0199602131
ISBN 13 : 9780199602131
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