Asian Advantage: Key Strategies For Winning In The Asia-pacific Region - Couverture rigide

Yip, George S.

Couverture rigide

ISBN 10 : 0201339781 ISBN 13 : 9780201339789

Editeur : Basic Books, 1998

Synopsis

Asian Advantage is the most comprehensive and up-to-date strategic resource for managers and executives expanding their operations in Asia. Packed with current data on business, economic, cultural, and political conditions in each of the region's 14 most active countries, Asian Advantage provides a blueprint for doing business in the world's fastest growing area.Many books on Asian business take a more “macro” political-economic approach or a “micro” country-specific or business practice approach. Asian Advantage combines current data with a rigorous strategic model to provide a unique practical resource for understanding the business dynamics of the region.

A propos du livre

Présentation de l'éditeur

Asian Advantage is the most comprehensive and up-to-date strategic resource for managers and executives expanding their operations in Asia. Packed with current data on business, economic, cultural, and political conditions in each of the region's 14 most active countries, Asian Advantage provides a blueprint for doing business in the world's fastest growing area.Many books on Asian business take a more macro” political-economic approach or a micro” country-specific or business practice approach. Asian Advantage combines current data with a rigorous strategic model to provide a unique practical resource for understanding the business dynamics of the region.

Biographie de l'auteur

George S. Yip is adjunct professor at the Anderson Graduate School of Management at UCLA. In 1998 he will be a visiting professor at Oxford University and the China-Europe International Business School. He is represented as a speaker by the Leigh Bureau.

Détails de l'édition

• Éditeur: Basic Books
• Date d'édition: 1998
• Langue: anglais
• ISBN 10: 0201339781
• ISBN 13: 9780201339789
• Reliure: Relié
• Nombre de pages: 416
• Coordonnées du fabricant: non disponible
• Personne responsable: non disponible