Strategic Management: An Introduction to Business and Corporate Level Strategy - Couverture souple

Finlay, Paul

 
9780201398274: Strategic Management: An Introduction to Business and Corporate Level Strategy
Couverture souple
ISBN 10 : 0201398273 ISBN 13 : 9780201398274
Editeur : Pearson Education Limited, 2000

Synopsis

This book provides a comprehensive and lively introduction to strategy. Throughout the text the distinction between corporate and business level strategy is emphasised. Each is treated separately when considering analysis, synthesis, implementation and control. There is also balanced coverage of planned and emergent strategies, as well as the influence of chaos and complexity theories. All this is presented within a student-centred teaching and learning package and is amply illustrated with short and long cases from a wide variety of organisations.

All this is supported by a robust yet flexible teaching package which includes:
· Instructor's Manual with full teaching and case notes.
· Computerised testbank of multiple choice questions.
· Overheads in PowerPoint

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

Présentation de l'éditeur

This book provides a comprehensive and lively introduction to strategy. Throughout the text the distinction between corporate and business level strategy is emphasised. Each is treated separately when considering analysis, synthesis, implementation and control. There is also balanced coverage of planned and emergent strategies, as well as the influence of chaos and complexity theories. All this is presented within a student-centred teaching and learning package and is amply illustrated with short and long cases from a wide variety of organisations.

All this is supported by a robust yet flexible teaching package which includes:
· Instructor's Manual with full teaching and case notes.
· Computerised testbank of multiple choice questions.
· Overheads in PowerPoint

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
Pearson Education Limited
Date d'édition
2000
Langue
anglais
ISBN 10 
0201398273
ISBN 13 
9780201398274
Reliure
Broché
Nombre de pages
792
Coordonnées du fabricant
non disponible
Personne responsable
Riccardo Bacigalupo
riccardo.bacigalupo@sanoma.it

Sanoma Italia Via Arconati, 1 �
Milano
20135
Italie

Autres éditions populaires du même titre

9780273651512: Strategic management: An introduction to business and corporate level strategy

Edition présentée

ISBN 10 :  027365151X ISBN 13 :  9780273651512
Couverture souple