Enterprise and Small Business: Principles, Practice and Policy - Couverture souple

Couverture souple

ISBN 10 : 0201398524 ISBN 13 : 9780201398526

Editeur : Pearson Education Limited, 2000

Synopsis

This book provides a comprehensive introduction to small business written by leading academics from UK and Europe. This book is unique in that it gathers together in one volume, an unprecedented breadth of expertise and coverage of topics. Anyone studying or interested in the latest thinking and practice of small businesses should read this book.

A propos du livre

Quatrième de couverture

"This book is probably the best general small business text available at present."

Dr Jonathan Lean, Principal Lecturer in Strategic Management, University of Plymouth Business School, UK

 

Want to be at the cutting edge of this dynamic and exciting subject?  This text delivers the latest research, current thinking and practice, and looks at future trends, as well as covering hot topics such as e-commerce, leadership and venture capital.

 

This highly successful book provides a comprehensive introduction to entrepreneurship, enterprise and small business for the undergraduate and postgraduate student. With over 30 specialist contributors from academic institutions in the UK, Europe and the USA, this second edition – while building on the foundations of the first – has been extensively revised and updated.

 

Key features:

 

·                    Twenty-four chapters covering the most essential and contemporary topics taught on small business and enterprise courses

·                    Contributions from leading international academics, each a subject specialist in the field

·                    Strong theoretical and research pedigree ensures high degree of academic credibility

·                    Encourages critical thinking through challenging discussion questions

·                    Provides students with a guide to further study and weblinks

 

Enterprise and Small Business is ideal for students taking courses in entrepreneurship and small business management at undergraduate and post-graduate level.

 

Sara Carter is Professor of Entrepreneurship in the Department of Management and Organization, University of Stirling, UK.

 

Dylan Jones-Evans is Adjunct Professor of Entrepreneurship at the Turku

School of Economics and Business Administration in Finland, and Director of

the National Entrepreneurship Observatory at Cardiff University, UK.

 

Détails de l'édition

• Éditeur: Pearson Education Limited
• Date d'édition: 2000
• Langue: anglais
• ISBN 10: 0201398524
• ISBN 13: 9780201398526
• Reliure: Broché
• Nombre de pages: 528
• Éditeur: Carter Sara, Jones-Evans Dylan
• Coordonnées du fabricant: non disponible
• Personne responsable: Riccardo Bacigalupo; riccardo.bacigalupo@sanoma.it; ; Sanoma Italia Via Arconati, 1 �; Milano; 20135; Italie