The Discipline of Market Leaders: Choose Your Customers, Narrow Your Focus, Dominate Your Market - Couverture souple

Wiersema, Fred; Treacy, Michael

Couverture souple

ISBN 10 : 0201407191 ISBN 13 : 9780201407198

Editeur : Basic Books, 1997

Synopsis

Why is it that Casio can sell a calculator more cheaply than Kellogg's can sell a box of corn flakes? Why can FedEx absolutely, positively" deliver your package overnight but airlines have trouble keeping track of your bags? What does your company do better than anyone else? What unique value do you provide to your customers? How will you increase that value next year? As customers' demands for the highest quality products, best services, and lowest prices increase daily, the rules for market leadership are changing. Once powerful companies that haven't gotten the message are faltering, while others, new and old, are thriving. In disarmingly simple and provocative terms, Treacy and Wiersema show what it takes to become a leader in your market, and stay there, in an ever more sophisticated and demanding world.

A propos du livre

À propos de l'auteur

Michael Treacy is a leading authority and lecturer on business strategy and corporate transformation. He is the founder of Treacy & Company LLC, a Boston-based management consulting and venture firm.Fred Wiersema is the founder of Ibex Partners, specializing in strategic and management team alignment. He is affiliated with CSC Index, the international consulting firm, where he was formerly senior vice president.

À propos de la quatrième de couverture

Why is it that Casio can sell a calculator more cheaply than Kellogg's can sell a box of corn flakes? Why can FedEx "absolutely, positively" deliver your package overnight but airlines have trouble keeping track of your bags? What does your company do better than anyone else? What unique value do you provide to your customers? How will you increase that value next year? As customers' demands for the highest quality products, best services, and lowest prices increase daily, the rules for market leadership are changing. Once powerful companies that havent gotten the message are faltering, while Chers, new and old, are thriving. In disarmingly simple and provocative terms, Treacy and Wiersema show what it takes to become a leader in your market and stay there, in an ever more sophisticated and demanding world.

Détails de l'édition

• Éditeur: Basic Books
• Date d'édition: 1997
• Langue: anglais
• ISBN 10: 0201407191
• ISBN 13: 9780201407198
• Reliure: Broché
• Nombre de pages: 210
• Coordonnées du fabricant: non disponible
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