Articles liés à International Marketing and Export Management
Synopsis
As international trade barriers continue to disappear, more small and medium sized companies are gaining access to international markets. For such companies exporting is a central part of the international marketing process.The third edition of this text retains its unique coverage giving students a realistic picture of marketing strategies in the international arena. New features of the third edition include an analysis of the impact of government and politics and the effects of the latest technologies.
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Présentation de l'éditeur
As international trade barriers continue to disappear, more small and medium sized companies are gaining access to international markets. For such companies exporting is a central part of the international marketing process.The third edition of this text retains its unique coverage giving students a realistic picture of marketing strategies in the international arena. New features of the third edition include an analysis of the impact of government and politics and the effects of the latest technologies.
Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.
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International Marketing and Export Management
Edité par
Addison-Wesley, 1998
ISBN 10 : 0201419645
ISBN 13 : 9780201419641
Ancien ou d'occasion
Couverture souple
Vendeur : Anybook.com, Lincoln, Royaume-Uni
Évaluation du vendeur 5 sur 5 étoiles
Etat : Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. Clean from markings In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1050grams, ISBN:9780201419641. N° de réf. du vendeur 9564764
Quantité disponible : 1 disponible(s)
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INTERNATIONAL MARKETING AND EXPORT MANAGEMENT
Vendeur : LIBRERIA LEA+, Santiago, RM, Chili
Évaluation du vendeur 4 sur 5 étoiles
Blanda. Etat : Usado. Etat de la jaquette : Usado. No Aplica (illustrateur). 3. Presents information towards understanding the vagaries of export operations & decision making from the perspective of the process by which a company can creatively adapt to the international environment within which it operates. 955 gr. Libro. N° de réf. du vendeur 9780201419641LEA7524
Quantité disponible : 5 disponible(s)
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International Marketing and Export Management (3rd Edition)
Edité par
Addison-Wesley, 1998
ISBN 10 : 0201419645
ISBN 13 : 9780201419641
Ancien ou d'occasion
paperback
Vendeur : HPB-Red, Dallas, TX, Etats-Unis
Évaluation du vendeur 5 sur 5 étoiles
paperback. Etat : Good. Connecting readers with great books since 1972! Used textbooks may not include companion materials such as access codes, etc. May have some wear or writing/highlighting. We ship orders daily and Customer Service is our top priority! N° de réf. du vendeur S_405056265
Quantité disponible : 1 disponible(s)