Essentials of Strategic Management - Couverture souple

Hunger, J. David; Wheelen, Thomas L.

Couverture souple

ISBN 10 : 0201421860 ISBN 13 : 9780201421866

Editeur : Pearson, 1999

Synopsis

Up-to-Date and affordable, Essentials of Strategic Management is exactly what the strategy business courses haven’t had until now: a highly effective and up-to-date primer that conveys the theory and frees the professor to concentrate more on case analysis. At less than half the cost of more comprehensive texts, Essentials includes examples from a wide range of business and management levels, while providing a Company Spotlight on Maytag Corporation as a running case study in every chapter. Essentials is suitable for a variety of courses and may also be used in corporate and executive training programs.

A propos du livre

Présentation de l'éditeur

Up-to-Date and affordable, Essentials of Strategic Management is exactly what the strategy business courses haven’t had until now: a highly effective and up-to-date primer that conveys the theory and frees the professor to concentrate more on case analysis. At less than half the cost of more comprehensive texts, Essentials includes examples from a wide range of business and management levels, while providing a Company Spotlight on Maytag Corporation as a running case study in every chapter. Essentials is suitable for a variety of courses and may also be used in corporate and executive training programs.

Quatrième de couverture

The third edition of Essentials of Strategic Management contains the following NEW features:

• Adds the strategic inflection point as a triggering event to initiate a strategy review.
• Adds complementors as other stakeholders to Porter's model of industry analysis.
• Provides criticism of SWOT analysis.
• Adds international entry options to the discussion of horizontal growth strategy.
• Extends a discussion of synergy in Chapter 8 with a list of six types of synergy.

Détails de l'édition

• Éditeur: Pearson
• Date d'édition: 1999
• Langue: anglais
• ISBN 10: 0201421860
• ISBN 13: 9780201421866
• Reliure: Broché
• Numéro d'édition: 1
• Nombre de pages: 192
• Coordonnées du fabricant: non disponible
• Personne responsable: Riccardo Bacigalupo; riccardo.bacigalupo@sanoma.it; ; Sanoma Italia Via Arconati, 1 �; Milano; 20135; Italie