Essentials of Strategic Management - Couverture souple

Hunger, J. David; Wheelen, Thomas L.

 
9780201421866: Essentials of Strategic Management
Couverture souple
ISBN 10 : 0201421860 ISBN 13 : 9780201421866
Editeur : Pearson, 1999

Synopsis

Up-to-Date and affordable, Essentials of Strategic Management is exactly what the strategy business courses haven’t had until now: a highly effective and up-to-date primer that conveys the theory and frees the professor to concentrate more on case analysis. At less than half the cost of more comprehensive texts, Essentials includes examples from a wide range of business and management levels, while providing a Company Spotlight on Maytag Corporation as a running case study in every chapter. Essentials is suitable for a variety of courses and may also be used in corporate and executive training programs.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

Présentation de l'éditeur

Up-to-Date and affordable, Essentials of Strategic Management is exactly what the strategy business courses haven’t had until now: a highly effective and up-to-date primer that conveys the theory and frees the professor to concentrate more on case analysis. At less than half the cost of more comprehensive texts, Essentials includes examples from a wide range of business and management levels, while providing a Company Spotlight on Maytag Corporation as a running case study in every chapter. Essentials is suitable for a variety of courses and may also be used in corporate and executive training programs.

Quatrième de couverture

The third edition of Essentials of Strategic Management contains the following NEW features:

  • Adds the strategic inflection point as a triggering event to initiate a strategy review.
  • Adds complementors as other stakeholders to Porter's model of industry analysis.
  • Provides criticism of SWOT analysis.
  • Adds international entry options to the discussion of horizontal growth strategy.
  • Extends a discussion of synergy in Chapter 8 with a list of six types of synergy.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
Pearson
Date d'édition
1999
Langue
anglais
ISBN 10 
0201421860
ISBN 13 
9780201421866
Reliure
Broché
Numéro d'édition
1
Nombre de pages
192
Coordonnées du fabricant
non disponible
Personne responsable
Riccardo Bacigalupo
riccardo.bacigalupo@sanoma.it

Sanoma Italia Via Arconati, 1 �
Milano
20135
Italie