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Managing the New Product Development Process: Cases and Notes - Couverture souple

Dolan

 
9780201526271: Managing the New Product Development Process: Cases and Notes
Couverture souple
ISBN 10 : 0201526271 ISBN 13 : 9780201526271
Editeur : Pearson, 1992

Synopsis

The contents of this book are based on the HBS course “New Product Development: An Analytical Approach.” The philosophy of this course is that a deep understanding of consumer decision making is the key to success at the various stages in the development process and that there is a set of tools which provides managers with the necessary insights. The book’s objective is to provide the knowledge necessary for a manager to use and employ these tools effectively in new product decision making.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

Présentation de l'éditeur

The contents of this book are based on the HBS course “New Product Development: An Analytical Approach.” The philosophy of this course is that a deep understanding of consumer decision making is the key to success at the various stages in the development process and that there is a set of tools which provides managers with the necessary insights. The book’s objective is to provide the knowledge necessary for a manager to use and employ these tools effectively in new product decision making.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
Pearson
Date d'édition
1992
Langue
anglais
ISBN 10 
0201526271
ISBN 13 
9780201526271
Reliure
Broché
Nombre de pages
392
Coordonnées du fabricant
non disponible
Personne responsable
non disponible