Global Marketing Management: Cases and Readings - Couverture souple

Buzzell

Couverture souple

ISBN 10 : 0201539721 ISBN 13 : 9780201539721

Editeur : Pearson, 1994

Synopsis

This revised edition provides a wide collection of case studies and ratings in international marketing. The authors, authorities in the field, focus on companies - such as Hoover, Fisher-Price and The Body Shop International - with bases around the world. Taking a global approach, features of this edition include: new cases covering corporate social responsibility in an international context and in a hyper inflation economy; cases and readings on marketing products in Eastern Europe; and coverage of special issues in global marketing such as marketing in the Third World. This work is intended for students taking an advanced course/MBA in International and Multinational Marketing.

A propos du livre

Présentation de l'éditeur

Global Marketing Management is the new edition of our popular Global Marketing Management: Readings and Cases, 3/e by Buzzell, Quelch and Bartlett (AWL, 95). In this Fourth Edition, Quelch and Bartlett have eliminated the use of readings to expand their case selection.

Détails de l'édition

• Éditeur: Pearson
• Date d'édition: 1994
• Langue: anglais
• ISBN 10: 0201539721
• ISBN 13: 9780201539721
• Reliure: Broché
• Numéro d'édition: 3
• Nombre de pages: 672
• Coordonnées du fabricant: non disponible
• Personne responsable: Riccardo Bacigalupo; riccardo.bacigalupo@sanoma.it; ; Sanoma Italia Via Arconati, 1 �; Milano; 20135; Italie