Making Business Decisions. Real Cases From Real Companies - Couverture souple

Boyd, Frances

Couverture souple

ISBN 10 : 0201592819 ISBN 13 : 9780201592818

Editeur : Pearson Education (US), 1994

Synopsis

Working with real case studies of successful international and American companies, students gain insight into business practices, develop cultural awareness, and get a feel for the excitement and challenge of working in today¿s global business world.

A propos du livre

À propos de la quatrième de couverture

Working with real case studies of successful international and American companies, students gain insight into business practices, develop cultural awareness, and get a feel for the excitement and challenge of working in today¿s global business world.
Making Business Decisions features:

• Authentic business materials, including photos, charts, and press articles.
• Interviews with executives (audiocassette and tapescript included).
• Contextualized vocabulary exercises with idioms and business concepts.
• Negotiation strategies and practice with appropriate language.
• Business letters, interoffice memos, and proposals. Issues such as international marketing, the environment, and business ethics.

Contents Kentucky Fried Chicken Corporation ¿ Johnson & Johnson Consumer Products, Inc. ¿ Ben & Jerry¿s Homemade, Inc. ¿ Levi Strauss & Co. ¿ Stew Leonard¿s Dairy Store ¿ Airbus Industrie and the Boeing Company ¿ Kiddselebration, Inc. ¿ Akzo n.v. ¿ Perdue Farms, Inc. ¿ Crosby Valve & Gage Company

Détails de l'édition

• Éditeur: Pearson Education (US)
• Date d'édition: 1994
• Langue: anglais
• ISBN 10: 0201592819
• ISBN 13: 9780201592818
• Reliure: Broché
• Nombre de pages: 163
• Coordonnées du fabricant: non disponible
• Personne responsable: Riccardo Bacigalupo; riccardo.bacigalupo@sanoma.it; ; Sanoma Italia Via Arconati, 1 �; Milano; 20135; Italie