International Marketing and Export Management - Couverture rigide

Albaum, Gerald; Strandskov, Jesper; Duerr, Edwin

Couverture rigide

ISBN 10 : 0201624044 ISBN 13 : 9780201624045

Editeur : Addison Wesley, 1994

Synopsis

Whilst its orientation stays the same treating international marketing with an exporting slant, this second edition includes: a chapter on non-export modes of entry (eg. investment, licensing, joint venture and other forms of strategic alliances) and improved coverage of EU international marketing. The chapter on the international environment has been divided into two and includes additional material on cultural differences. The discussion on marketing research is covered in more depth and includes material on the organization and control of operations.

A propos du livre

Quatrième de couverture

 This fourth edition of International Marketing and Export Management has been written in response to the rapid changes occurring in international marketing and the growth in importance of international markets to companies of all sizes . The key factors driving change, including major technological advances and lowered costs in communications, the emergence of e-commerce, improvements in transportation and logistics, continued lowering of barriers to trade and investment, the growth of international alliances and the increasing globalization of business are examined.  International Marketing and Export Management 4th edition is focused primarily on the marketing decisions and management processes involved in developing export and other international marketing operations. Whilst, the exporting focus remains for this fourth edition, more extensive material on other forms of entry and methods for evaluating market entry strategy is provided. Key procedural aspects and activities required in marketing are covered from the perspective of how a company can creatively adapt to the international environments within which it can operate.  Key Features

• Unique emphasis on exporting
• Role of the internet and e-commerce integrated throughout
• Provides coverage of the non-export modes of market penetration used by both expanding smaller-sized companies and corporate giants
• Global case studies range from small entrepreneurial companies to international corporations
• Full pedagogy - chapter introductions/overviews, case studies, case study questions, chapter-end questions for discussion, glossary
  

 This text is ideal for undergraduate and postgraduate courses in International Marketing or Export Marketing/International Trade. It can also be used as a supplementary text on International Business courses and as a useful source of reference to even the most experienced practitioners.  For tutors  There is an Instructor�??s Manual and overhead transparency files to accompany this text. The Instructor�??s Manual includes, for each chapter, a teaching outline, answers to the end-of-chapter questions, answers to the end-of-case questions, and some objective questions for use in examinations. Available for tutors to download at www.booksites.net/albaum  Gerald Albaum is Visiting Scholar at the Robert O Anderson Schools of Management, University of New Mexico and Professor Emeritus of Marketing at University of Oregon, USA. He is also Senior Research Fellow at the IC~ Institute, University of Texas, Austin, USA. He has been a visiting professor and scholar at universities in Canada, Denmark, New Zealand, Australia, Turkey, France, Finland and Hong Kong. Edwin Duerr is a Professor of International Business at San Francisco State University, USA. He has also taught in Japan, Brazil, Germany, Denmark, Sweden and the Netherlands. He is Chairman of the Board of Advisers of the Korean Business Studies Association and Senior Editor of the Journal of International Business and Economy. Jesper Strandskov is a Professor of International Business at Aarhus School of Business, Denmark. He has been visiting professor at universities in USA and Australia. He also acts as an international business consultant to several business companies and public institutions.

Présentation de l'éditeur

For undergraduate and postgraduate/MBA  courses in International Marketing or Export Marketing/International Trade.
This is the only book on the market that comprehensively covers both International Marketing and Export Management.The text provides a marketing management approach to international marketing with a particular emphasis on export development and management.It is focused primarily on the marketing decisions and management processes involved in developing export operations. This fourth edition has been written in response to the rapid changes occuring in international marketing such as the emergence of e-commerce and the increasing globalization of business.
Also useful supplementary text on International Business courses and a useful source of reference to practioners.

Détails de l'édition

• Éditeur: Addison Wesley
• Date d'édition: 1994
• Langue: anglais
• ISBN 10: 0201624044
• ISBN 13: 9780201624045
• Reliure: Relié
• Numéro d'édition: 2
• Nombre de pages: 600
• Coordonnées du fabricant: non disponible
• Personne responsable: GS1 Slovakia; https://www.gs1sk.org; ; Nantersk� 23; Žilina; 010 08; Slovaquie