Synopsis
This is a brief introduction that covers essential e-commerce concepts and issues, focusing on the technology that makes e-commerce possible, the business models and thinking that drive the formation of e-commerce business and the social and legal issues raised by e-commerce.
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Présentation de l'éditeur
Based on the authors' market-leading E-Commerce. Business. Technology. Society., this brief book offers the same thought-provoking and current content but in a brief format. E-Commerce Essentials emphasizes the three major driving forces behind E-commerce—technology change, business development, and social issues—to provide a coherent conceptual framework for understanding the field.
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