Community Building on the Web: Secret Strategies for Successful Online Communities - Couverture souple

Kim, Amy Jo

Couverture souple

ISBN 10 : 0201874849 ISBN 13 : 9780201874846

Editeur : Addison Wesley, 2000

Synopsis

What makes a Web site a Web community? How have sites like Yahoo, iVillage, eBay, and AncientSites managed to attract and maintain a loyal following? How can Web developers create growing, thriving sites that serve an important function in people's lives? Community Building on the Web introduces and examines nine essential design strategies for putting together vibrant, welcoming online communities. Amy Jo Kim, a leading expert in Web community design, has helped AOL, Yahoo, Oracle, MTV, and others start online worlds that have become flourishing gathering places that people come back to again and again. The book is full of informative examples, case studies, and tactics for every facet of Web communities, from welcoming visitors to training community leaders. (Previously announced on the Winter 98 list.)

A propos du livre

À propos de l?auteur

Amy Jo Kim, Ph.D. is a recognized expert in the field of online community design. She is the founder and creative director of NAIMA, a 21st century design studio that has designed online environments for a wide range of clients, including America Online, Adobe Systems, AT&T, CyberCash, Electric Communities, Fujitsu, Mpath Interactive, MTV, NetNoir, Nickelodeon, Oracle, Paramount, PlaceWare, Redgate, Sony, Viacom, and Yahoo. She also teaches online design at Stanford University. Her article on the fantasy game environment, Ultima Online, appeared in the May 1998 issue of Wired.

Détails de l'édition

• Éditeur: Addison Wesley
• Date d'édition: 2000
• Langue: anglais
• ISBN 10: 0201874849
• ISBN 13: 9780201874846
• Reliure: Broché
• Nombre de pages: 352
• Coordonnées du fabricant: non disponible
• Personne responsable: non disponible