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How do you manage electronic commerce? What is the technology behind electronic commerce? Electronic Commerce: A Manager's Guide is the ideal starting point for business managers and professionals involved with electronic commerce, as well as professionals/users who want to keep abreast of the latest trends and issues in management practices affected by electronic commerce technology. Authors Ravi Kalakota and Andrew Whinston take a down-to-earth approach to a very important business subject, with insightful examples to show how ideas have been put into practice.
HighlightsDr. Ravi Kalakota is a pioneer in the area of e-commerce. He is the CEO of e-Business Strategies, a technology research and consulting practice, and has consulted extensively with start-ups and Fortune 1000 companies.
Andrew B. Whinston is the Cullen Chair Professor of Information Systems, Computer Science and Economics, IC2 Fellow, and Director of the Center for Information Systems Management at the University of Texas at Austin. His recent research interests are Internet pricing and application of client/server computing to support groups working collaboratively.
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Description du livre Etat : New. Buy with confidence! Book is in new, never-used condition. N° de réf. du vendeur bk0201880679xvz189zvxnew
Description du livre Etat : New. New! This book is in the same immaculate condition as when it was published. N° de réf. du vendeur 353-0201880679-new
Description du livre Etat : Brand New. New.SoftCover International edition. Different ISBN and Cover image but contents are same as US edition. Expediting shipping for all USA and Europe orders excluding PO Box. Excellent Customer Service. N° de réf. du vendeur ABEOCT23-199070
Description du livre Etat : Brand New. New.SoftCover International edition. Different ISBN and Cover image but contents are same as US edition. Expediting shipping for all USA and Europe orders excluding PO Box. Excellent Customer Service. N° de réf. du vendeur ABEOCT23-199071
Description du livre Etat : Brand New. New.SoftCover International edition. Different ISBN and Cover image but contents are same as US edition. Expediting shipping for all USA and Europe orders excluding PO Box. Excellent Customer Service. N° de réf. du vendeur ABEOCT23-199072
Description du livre Paperback. Etat : Brand New. 2nd edition. 431 pages. 9.25x6.75x0.75 inches. In Stock. N° de réf. du vendeur 0201880679