Strategic Writing: Multimedia Writing for Public Relations, Advertising and More - Couverture souple

Marsh, Charles; Guth, David W.; Short, Bonnie Poovey

Couverture souple

ISBN 10 : 0205031978 ISBN 13 : 9780205031979

Editeur : Routledge, 2011

Synopsis

Updated in a new 3rd edition, Strategic Writing emphasizes the strategic, goal-oriented mission of high-quality media and public relations writing with clear, concise instructions for more than 40 types of documents.  This multidisciplinary text covers writing for public relations, advertising, sales and marketing, and business communication

A propos du livre

À propos de l'auteur

Charles Marsh is the Oscar Stauffer Professor of Journalism and Mass Communications at the University of Kansas. His primary areas of research involve public relations, ethics and classical rhetoric. David W. Guth is associate professor at the William Allen White School of Journalism and Mass Communications, University of Kansas. His areas of special research interest are crisis communication, political communication and public relations history. Bonnie Poovey Short, founder and president of Short Solutions, an award-winning editorial and creative services firm that specializes in the health care field, also teaches at the university-level and serves as communications coordinator for a school district.

Détails de l'édition

• Éditeur: Routledge
• Date d'édition: 2011
• Langue: anglais
• ISBN 10: 0205031978
• ISBN 13: 9780205031979
• Reliure: Broché
• Numéro d'édition: 3
• Nombre de pages: 272
• Coordonnées du fabricant: Routledge; https://www.routledge-ny.com/; ; Stockst?dter Str. 20; Gro?ostheim; Bayern; Allemagne