A Type Primer - Couverture souple

Kane, John

Couverture souple

ISBN 10 : 0205066445 ISBN 13 : 9780205066445

Editeur : Pearson, 2011

Synopsis

Practical and hands-on in approach, this book/exercise manual speaks clearly to beginning graphic designers and others involved with type about the complex meeting of message, image, and history surrounding typography. Focused on intent and content, not affect or style, it makes informed distinctions between what is appropriate and what is merely show (especially in terms of the "junk" often generated unenlightened by computer users). Filled with examples, exercises, and background information--and designed itself to reflect good typographic design--it guides readers systematically to the point where they can not only understand but demonstrate basic principles of typography, and thereby strengthen their own typographic instincts.

 

KEY TOPICS: Basics. Development. Letters. Words and Phrases. Text. Simple Organization. Grid Systems.

 

MARKET: For beginning graphic designers and others interested in learning the effective use of type.

A propos du livre

À propos de l'auteur

John Kane teaches typography and graphic design at Northeastern University and at The Art Institute of Boston at Lesley University. He has been a practicing graphic designer and teacher for the last twenty-five years.

Détails de l'édition

• Éditeur: Pearson
• Date d'édition: 2011
• Langue: anglais
• ISBN 10: 0205066445
• ISBN 13: 9780205066445
• Reliure: Broché
• Numéro d'édition: 2
• Nombre de pages: 240
• Coordonnées du fabricant: non disponible
• Personne responsable: Riccardo Bacigalupo; riccardo.bacigalupo@sanoma.it; ; Sanoma Italia Via Arconati, 1 �; Milano; 20135; Italie