Consumer Behavior - Couverture rigide

Solomon

Couverture rigide

ISBN 10 : 0205131638 ISBN 13 : 9780205131631

Editeur : Longman Higher Education, 1992

Synopsis

Book by Michael Solomon

A propos du livre

Quatrième de couverture

The field of consumer behaviour is young, dynamic and influx. It is constantly being cross-fertilised by perspectives from many different disciplines.

Now in its third edition, Consumer Behaviour: A European Perspective has been completely revised and updated. The text continues to provide a comprehensive, lively, contemporary and practical introduction to consumer behaviour, and how consumer behaviour research and concepts can inform and be applied to broader, strategic marketing issues.

 

Unique five part micro-to-macro ‘wheel' structure

This book covers the diversity of European values, popular culture, lifestyles and consumption and their role and relationship in formulating marketing strategy in detail. The unique five part micro-to-macro ‘wheel’ structure of the text takes a multi-disciplinary approach to the discussion of consumer behaviour theory and applications and includes the latest attitude and demographic data for profiling European consumers.

New to this Edition!

• Examination of the demographics and social changes inherent in the structure of the new EU-25.
• More illustrative examples and cases which are analysed and discussed in a European consumer context.
• Additional European scholarly references.
• Substantial changes in the chapters dealing with demographic groups, subcultures, and lifestyles.
• Discussion of the new opportunities and challenges in the European marketplace, as well as the implications and challenges of carrying out business strategies and tactics.
• 20 pan-European cases with thought-provoking questions.

Michael Solomon is Human Sciences Professor of Consumer Behaviour at Auburn University, Alabama, USA.

Gary Bamossy is Professor of Marketing, Vrije Universiteit, Amsterdam and Director of the Global Business Program, University of Utah, USA. 

Soren Askegaard is Professor of Marketing at the University of Southern Denmark, Odense.

Margaret K. Hogg is Professor of Consumer Behaviour and Marketing, Lancaster University Management School, Lancaster University, England.

 

 

Quatrième de couverture

Consumer Behaviour

Third European Enhanced Media Edition

 

New and exclusive to this Enhanced Media Edition:

 

• Interactive e-study guide full of animated exercises adds colourful depth to each topic – great for revision
• Quick tests throughout each chapter to enhance and test your knowledge
• Find out what kind of consumer you are by taking self-assessment quizzes.

 

Follow these three steps to get the most out of this Enhanced Media Edition:

 

1. Visit the Consumer Behaviour companion website at www.pearsoned.co.uk/solomon
2. Register your own personal account using the access code supplied with this copy of the Enhanced Media Edition
3. Access valuable learning resources to help you pass your course:

- Answer self-assessment questions for each chapter, helping you focus on your strengths and weaknesses

- Enhance your revision with the interactive e-study guide

- Use the online Glossary and Flashcards to check and test your understanding of the key terms

- And much more!

Détails de l'édition

• Éditeur: Longman Higher Education
• Date d'édition: 1992
• Langue: anglais
• ISBN 10: 0205131638
• ISBN 13: 9780205131631
• Reliure: Relié
• Nombre de pages: 1369
• Coordonnées du fabricant: non disponible
• Personne responsable: non disponible