Strategic Management: Text and Cases - Couverture rigide

Wright, Peter L.; Etc.; Pringle, Charles; Kroll, Mark

Couverture rigide

ISBN 10 : 0205134211 ISBN 13 : 9780205134212

Editeur : Allyn & Bacon, 1992

Synopsis

Designed to help students practice what faculty teaches this text provides an analysis of strategic management in a highly readable format. Its concepts are liberally illustrated with examples from real organizations. The text portion (11 chapters) comprises the first third of the book and 38 cases comprise the other two thirds. Cases include some of the largest, best-known business organizations in the world as well as small, developing businesses; from those of large, multi-divisional enterprises to smaller, single-business firms. Features include: a series of video segments edited from CNN business programmes integrated into the text; strategic insight boxes throughout the text portion of the book show successful and unsuccessful application of text concepts by real companies; and an extensive Instructor's Manual with teaching notes to accompany cases, plus test items and transparencies.

Détails de l'édition

• Éditeur: Allyn & Bacon
• Date d'édition: 1992
• Langue: anglais
• ISBN 10: 0205134211
• ISBN 13: 9780205134212
• Reliure: Relié
• Nombre de pages: 985
• Coordonnées du fabricant: non disponible
• Personne responsable: non disponible