Designed to help students practice what faculty teaches this text provides an analysis of strategic management in a highly readable format. Its concepts are liberally illustrated with examples from real organizations. The text portion (11 chapters) comprises the first third of the book and 38 cases comprise the other two thirds. Cases include some of the largest, best-known business organizations in the world as well as small, developing businesses; from those of large, multi-divisional enterprises to smaller, single-business firms. Features include: a series of video segments edited from CNN business programmes integrated into the text; strategic insight boxes throughout the text portion of the book show successful and unsuccessful application of text concepts by real companies; and an extensive Instructor's Manual with teaching notes to accompany cases, plus test items and transparencies.
Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.
Gratuit expédition vers Etats-Unis
Destinations, frais et délaisVendeur : Better World Books, Mishawaka, IN, Etats-Unis
Etat : Good. International Ed. Used book that is in clean, average condition without any missing pages. N° de réf. du vendeur 38554507-6
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Vendeur : Mispah books, Redhill, SURRE, Royaume-Uni
hardcover. Etat : Like New. Like New. book. N° de réf. du vendeur ERICA80002051342115
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