Marketing Classics: A Selection of Influential Articles - Couverture souple

Couverture souple

ISBN 10 : 0205159885 ISBN 13 : 9780205159888

Editeur : Pearson Education (US), 1995

Synopsis

This 25th-anniversary-edition of "Marketing Classics" represents a culmination of the most important articles published in the field. Each article has been selected for the contribution it has made, and the impact it has had in bringing a new way of thinking into marketing theory and practice. Eleven new articles have been added in such topical areas as marketing ethics, global marketing strategy, service quality and technology diffusion. Articles of enduring interest by noted marketing minds like Wroe Anderson, George Katona, Theodore Levitt, George Day, John Howard, Frederick Webster Jr, Sidney J. Levy, Jagdish Sheth and Philip Kotler are retained. The articles are divided into four parts: "Marketing Philosophy"; "Buyer and Market Behaviour"; "Marketing Strategy"; and "Competitive Marketing Programmes".

A propos du livre

Biographie de l'auteur

David B. Magleby is a Distinguished Professor of Political Science, Senior Research Fellow at the Center for the Study of Elections and Democracy, and Dean of the College of Family, Home and Social Science at Brigham Young University.  He received his B.A. from the University of Utah and his Ph.D. from the University of California, Berkeley, and has also taught at the University of California, Santa Cruz, and the University of Virginia.  He has directed national studies of campaign finance and campaign communications in competitive federal election environments involving a consortium of academics from nearly 80 universities and colleges in 38 states. This research is summarized in six edited books. In addition, he is co-editor of a longstanding series of books on financing federal elections. In partnership with colleagues, he has been studying the implementation of new voting technology, work funded in part by the National Science Foundation. He has been a Fulbright Scholar at Oxford University and a past president of Pi Sigma Alpha, the national political science honor society. Magleby is the recipient of many teaching awards including the 1990 Utah Professor of the Year award from the Council for the Advancement and Support of Education and the Carnegie Foundation, the 2001 Rowman & Littlefield Award for Innovative Teaching in Political Science, and several department and university awards.

 

Paul C. Light is the Paulette Goddard Professor of Public Service at New York University’s Wagner School of Public Service. He received his B.A. from Macalester College and his Ph.D from the University of Michigan. Professor Light has a wide-ranging career in both academia and government. He has worked on Capitol Hill as a senior committee staffer in the U.S. Senate and as an American Political Science Association Congressional Fellow in the U.S. House. He has taught at the University of Virginia, University of Pennsylvania, and Harvard University’s John F. Kennedy School of Government. He has also served as a senior adviser to several national commissions on federal, state, and local public service. He is the author of 15 books on government, public service, and public policy. Light’s current research focuses on government reform, Congress, the presidency, and social entrepreneurship. He was the founding director of the Brookings Institution’s Center for Public Service and continues his research on how to invite Americans to serve their communities through public service. His work has been funded by the Douglas Dillon Foundation, the Pew Charitable Trusts, the David and Lucille Packard Foundation, among many others.

 

Christine Nemacheck is an Associate Professor of Political Science at the College of William & Mary and has been the College's Pre-Law Advisor since the fall 2007.  She received her BA in History from the University of Michigan, and her MA and PhD from the George Washington University. She has taught previously at Iowa State University. Her book examining Supreme Court nomination politics, Strategic Selection: Presidential Nomination of Supreme Court Justices from Herbert Hoover through George W. Bush, was published in March 2007. The paperback edition of the book was released in 2008. Her work has also appeared in Congress and the Presidency, Drake Law Review and a number of edited volumes. She is also a recipient of the College's Alumni Fellowship Award for 2007.

Présentation de l'éditeur

ALERT: Before you purchase, check with your instructor or review your course syllabus to ensure that you select the correct ISBN. Several versions of Pearson's MyLab & Mastering products exist for each title, including customized versions for individual schools, and registrations are not transferable. In addition, you may need a CourseID, provided by your instructor, to register for and use Pearson's MyLab & Mastering products.

 

Packages

Access codes for Pearson's MyLab & Mastering products may not be included when purchasing or renting from companies other than Pearson; check with the seller before completing your purchase.

 

Used or rental books

If you rent or purchase a used book with an access code, the access code may have been redeemed previously and you may have to purchase a new access code.

 

Access codes

Access codes that are purchased from sellers other than Pearson carry a higher risk of being either the wrong ISBN or a previously redeemed code. Check with the seller prior to purchase.

 

--

Updated in a new 24th edition Government by the People, National, State, and Local Edition demonstrates that politics matters by emphasizing the accomplishments of a government of the people, by the people, and for the people. Building on decades of authoritative scholarship, this completely updated text continues to offer accessible, carefully crafted, and straightforward coverage of the foundations of American politics, as well as a consistent focus on the achievements of a government by the people. The National, State, and Local Edition includes the exact same coverage as the National version, but with additional chapters devoted to State & Local Politics.

Détails de l'édition

• Éditeur: Pearson Education (US)
• Date d'édition: 1995
• Langue: anglais
• ISBN 10: 0205159885
• ISBN 13: 9780205159888
• Reliure: Broché
• Nombre de pages: 578
• Éditeur: Enis Ben M., Etc., Cox Keith K., Mokwa Michael P.
• Coordonnées du fabricant: non disponible
• Personne responsable: non disponible