The Broadcast Television Industry is a current, comprehensive review of the dominant distributors of television programming in the United States. The book reviews the history and current practices of both commercial and public television. Separate chapters explore the regulation of television, the operation of local stations and national networks, audience research, the impact of our most pervasive medium, and the future of broadcasting as a means of television distribution in a increasingly competitive environment.
The book is the first look at the particular strengths and weaknesses of broadcast television written during the new age of television: an era that includes cable, home video, and digital satellite as competing distribution systems. It provides a detailed account of television's core industry: broadcast television.
Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.
The Broadcast Television Industry is a current, comprehensive review of the dominant distributors of television programming in the United States. The book reviews the history and current practices of both commercial and public television. Separate chapters explore the regulation of television, the operation of local stations and national networks, audience research, the impact of our most pervasive medium, and the future of broadcasting as a means of television distribution in a increasingly competitive environment.
The book is the first look at the particular strengths and weaknesses of broadcast television written during the new age of television: an era that includes cable, home video, and digital satellite as competing distribution systems. It provides a detailed account of television's core industry: broadcast television.
Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.
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Destinations, frais et délaisVendeur : ThriftBooks-Dallas, Dallas, TX, Etats-Unis
Paperback. Etat : Good. No Jacket. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less. N° de réf. du vendeur G0205189504I3N00
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Paperback. Etat : Good. No Jacket. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less. N° de réf. du vendeur G0205189504I3N00
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Vendeur : Book Haven, Wellington, WLG, Nouvelle-Zélande
Paperback. Etat : Very Good. This is the first look at the particular strengths and weaknesses of broadcast television written during the new age of television: an era that includes cable, home video, and digital satellite systems as competing distribution systems. The Broadcast Television Industry is a current, comprehensive review of the dominant distributor of television programming in the United States. The book reviews the history and current practices of both commercial and public television. Separate chapters explore the regulation of television, the operation of local stations and national networks, audience research, the impact of our most pervasive medium, and the future of broadcasting as a means of television distribution in an increasingly competitive environment. Broadcast and cable television managers and employees. Part of the Allyn & Bacon Series in Mass Communication. 228 pages. N° de réf. du vendeur 1572974
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