The Writing of Business - Couverture souple

Inkster, Robert P.; Kilborn, Judith M.

Couverture souple

ISBN 10 : 0205198686 ISBN 13 : 9780205198689

Editeur : Pearson, 1998

Synopsis

The Writing of Business sees writing as an essential tool for creating personal and organizational strategies for managing an increasingly complex workplace. To help students use their writing to attain these goals, the authors have employed a powerful heuristic: GRACE. GRACE represents five essential kinds of generative questions ― Goals, Readers, Arguments, Conventions, and Expression ― for analyzing a writing situation and generating specific questions leading to effective written documents.

Grounded in rhetoric, The Writing of Business contextualizes traditional sentence and paragraph conventions within the realities of the business world, such as globalization, outsourcing, and constantly changing technology. A business writing text that is reader-friendly in both content and voice, The Writing of Business equips students for a radically changed workplace. This book presents a vision of writing as an activity that is central and essential to doing business in the 21st Century.

Détails de l'édition

• Éditeur: Pearson
• Date d'édition: 1998
• Langue: anglais
• ISBN 10: 0205198686
• ISBN 13: 9780205198689
• Reliure: Broché
• Nombre de pages: 704
• Coordonnées du fabricant: non disponible
• Personne responsable: Riccardo Bacigalupo; riccardo.bacigalupo@sanoma.it; ; Sanoma Italia Via Arconati, 1 �; Milano; 20135; Italie