The Book Publishing Industry - Couverture souple

Greco, Albert N.

Couverture souple

ISBN 10 : 0205261000 ISBN 13 : 9780205261000

Editeur : Allyn & Bacon, 1996

Synopsis

A detailed guide to the publishing industry, from both a cultural and commercial perspective. The book examines all aspects of the editorial and business issues affecting book publishing, and contemplates the future of the industry, suggesting that great opportunities lie ahead for the industry.

A propos du livre

Présentation de l'éditeur

This volume provides an innovative and detailed overview of the book publishing industry, including details about the business processes in editorial, marketing, and production. The work explores the complex issues that occur everyday in the publishing industry and covers the changing technologies and business practices. In this second edition, author Albert N. Greco thoroughly updates his original text, providing statistical datasets though 2002 and in many cases offering projections through 2007.

With consumer books (adult, juvenile, and mass market paperbacks) at the central focus of the book, the author also reviews all major book categories to present a comprehensive overview of this diverse business. In addition to the insights and portrayals of the publishing industry, this edition includes a new appendix containing rarely seen historical data on the industry from 1946 to the end of the 20th century. The selective bibliography includes the latest literature, including works in marketing and economics that has a direct relationship with this dynamic industry.

This volume offers invaluable insights for graduate and undergraduate courses exploring the book publishing industry, and it is a unique and vital resource for anyone studying or interested in the industry.

Détails de l'édition

• Éditeur: Allyn & Bacon
• Date d'édition: 1996
• Langue: anglais
• ISBN 10: 0205261000
• ISBN 13: 9780205261000
• Reliure: Broché
• Nombre de pages: 360
• Coordonnées du fabricant: non disponible
• Personne responsable: Riccardo Bacigalupo; riccardo.bacigalupo@sanoma.it; ; Sanoma Italia Via Arconati, 1 �; Milano; 20135; Italie