The School and Community Relations - Couverture rigide

Gallagher, Donald R.; Bagin, Don H.; Kindred, Leslie W.

Couverture rigide

ISBN 10 : 020526414X ISBN 13 : 9780205264148

Editeur : Pearson, 1997

Synopsis

Designed for courses in School Public Relations and School-Community Relations. This text not only tells "why" but "how" to communicate with both internal and external publics. It has the answers for most communication problems school officials face. It shows school officials how to put together a complete communication plan. It is written by professionals who have both academic and practical experience.

A propos du livre

Quatrième de couverture

The School and Community Relations, 9/E

 

Don Bagin

Donald R. Gallagher
Edward H. Moore

 

 

“I have generally been pleased with the content and flow of the text.  My graduate school administration students have consistently indicated that the text is readable for them. I have looked at others, but consider this text the best available for my needs”

William Durow, Creighton University

 

“The early Chapters get the students off to the right start by understanding the “big picture” of a district.  Chapters 6, 7, 8 are my favorites — they are real “eye openers” for future administrators as well as educators deciding to stay in the classroom”

Donna Towers, Lindenwood University

 

 

The ninth edition of this best-selling text offers school officials practical solutions for effective communication with their staffs and communities in order to improve learning and quality in schools. Based on their extensive experience, the authors illustrate how to establish a public relations program that will be effective with every audience a school administrator might encounter.

 

 

New features to this edition include:

• A new chapter on Schools and Online Communication (Ch. 13) that discusses new ways in which schools and districts are using communication technologies to communicate with and collect feedback from the communities they serve, including e-newsletters, list servs, and Web communication.
• A new chapter on Marketing and School Choice (Ch. 17) that examines the many competitive pressures schools face and how school marketing programs can be developed.
• Discussion of new responsibilities challenging school communicators in the face of growing demands posed by federal and state freedom of information laws.
• Thorough updates to reflect new challenges to school communications, such as health issues related to disease, acts of violence, and weather-related disasters.
• Ideas for assessing the impact of school communication programs and evaluating the impact of investments in communication.

Quatrième de couverture

Well-researched and applied, this best-selling text provides school officials the how and the why for effective communication with their staffs and their communities to improve school quality and student learning. Chapters are arranged in a way that allows the reader to learn how to establish a public/community-relations program that will be effective with every audience a school administrator will encounter. The authors continue to teach, research, and work extensively with school administrators, and their experience allows them to provide practical advice that is field tested and successful.

New to This Edition

• Issues associated with No Child Left Behind and reporting achievement and test scores are explored to provide school leaders with guidance in dealing with thorny public relations issues (Chapters 8 & 16).
• Includes new discussion of school crises such as shootings, terrorism and other post-9/11 situations and what they involve from a communications perspective.
• A revised chapter on “The School and the Internet” (Chapter 13) discusses the role and the power of new technology in school-community relations.
• An updated chapter, “Avoiding and Handling School Violence,” addresses current concerns of school administrators (Chapter 9). Incorporates new coverage of working with diverse audiences and related communications issues.
• Discusses the Freedom of Information Act (FOIA) and its implications for schools satisfying requests for information by the media and the public.
• An Instructor's Manual is available electronically by contacting your local sales representative.

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Détails de l'édition

• Éditeur: Pearson
• Date d'édition: 1997
• Langue: anglais
• ISBN 10: 020526414X
• ISBN 13: 9780205264148
• Reliure: Relié
• Numéro d'édition: 6
• Nombre de pages: 336
• Coordonnées du fabricant: non disponible
• Personne responsable: Riccardo Bacigalupo; riccardo.bacigalupo@sanoma.it; ; Sanoma Italia Via Arconati, 1 �; Milano; 20135; Italie