A main text for courses focusing specifically on qualitative research methods or a supplementary text for standard research methods courses. Chapters on seven different data collection strategies. “Trying It Out” exercises. Detailed description of focus group interviewing.
Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.
Unique in both its scope and its focus, Qualitative Research Methods is a comprehensive introduction to designing, collecting, analyzing, and reporting research data. Designed for readers without prior experience in data collection, this book also stresses the importance of ethics in research and taking the time to properly design and think through any research endeavor.
Topics new to the fifth edition include appropriate uses for the Internet, and using computers as a tool for interviewing and for conducting ethnographic research. Additionally, a new “Moderator's Guide” provides the focus group facilitators with a step-by-step guide to conducting interviews.
Other Titles of Interest:
This text uses hands-on activities and real-life examples to provide the most comprehensive and straightforward coverage of doing qualitative research on the market.
The author's central purpose is to show inexperienced researchers how to design, collect, and analyze data and then present their results to the scientific community, while stressing the importance of ethics in research and taking the time to properly design and think through any research endeavor.
Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.
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