Messages 4: The Washington Post Media Companion - Couverture souple

Beell, Thomas; The "Washington Post" Writers Group

Couverture souple

ISBN 10 : 0205265596 ISBN 13 : 9780205265596

Editeur : Prentice Hall PTR, 1996

Synopsis

This book offers readers breadth and depth in looking at issues that affect the media today, and at how the media affects us all, from the perspective of one of America's most distinguished newspapers. This book combines up to the minute coverage of media industries and issues with a critical perspective on media economics, media effects, and media practitioners. It offers readings that consider the new telecommunications bill and how it is changing the face of the broadcast media, readings which consider how twentysomethings and the graying baby boomers are causing media institutions to reorient themselves, and readings on current media personalities, including er Diamandis, Martha Stewart, and cyber magazine editor Michael Kingsley. Deregulation in general is also examined. A new emphasis on evolving technologies and their impact on mass media allows readers insight into tomorrow's media environment. For professionals working in the mass media.

Détails de l'édition

• Éditeur: Prentice Hall PTR
• Date d'édition: 1996
• Langue: anglais
• ISBN 10: 0205265596
• ISBN 13: 9780205265596
• Reliure: Broché
• Numéro d'édition: 4
• Nombre de pages: 400
• Coordonnées du fabricant: non disponible
• Personne responsable: Pearson; riccardo.bacigalupo@sanoma.it; ; Sanoma Italia Via Arconati, 1 �; Milano; Italie