Public Relations Writing: Principles in Practice - Couverture souple

Treadwell, Donald; Treadwell, Jill B.

Couverture souple

ISBN 10 : 0205300154 ISBN 13 : 9780205300150

Editeur : Pearson, 2000

Synopsis

This text package includes the most thorough combination of background materials and writing exercises for a public relations writing course.

Public Relations Writing emphasizes the integration of macro-level strategic thinking and micro-level understanding of organizational culture, audiences, media use, and the writing strategies and tools needed to produce effective public relations materials.

This comprehensive text begins with a discussion of the principles of research, planning, ethics, organizational culture, law, and design ― the foundations that underlie all public relations writing. Specific writing approaches are then presented. Topics include news and features, writing for print and broadcast, persuasive communications, newsletters and employee communication, annual reports, brochures, direct mail, and the Internet.

Other relevant coverage includes a chapter on global communication (including writing for the World Wide Web) and a “capstone” events chapter that details event planning and writing for exhibits, speeches and collateral materials. The accompanying workbook provides four unique clients for students to apply the concepts in the text to real-life client requirements.

A propos du livre

Présentation de l'éditeur

This text package includes the most thorough combination of background materials and writing exercises for a public relations writing course.

Public Relations Writing emphasizes the integration of macro-level strategic thinking and micro-level understanding of organizational culture, audiences, media use, and the writing strategies and tools needed to produce effective public relations materials.

This comprehensive text begins with a discussion of the principles of research, planning, ethics, organizational culture, law, and design — the foundations that underlie all public relations writing. Specific writing approaches are then presented. Topics include news and features, writing for print and broadcast, persuasive communications, newsletters and employee communication, annual reports, brochures, direct mail, and the Internet.

Other relevant coverage includes a chapter on global communication (including writing for the World Wide Web) and a “capstone” events chapter that details event planning and writing for exhibits, speeches and collateral materials. The accompanying workbook provides four unique clients for students to apply the concepts in the text to real-life client requirements.

Détails de l'édition

• Éditeur: Pearson
• Date d'édition: 2000
• Langue: anglais
• ISBN 10: 0205300154
• ISBN 13: 9780205300150
• Reliure: Broché
• Nombre de pages: 518
• Coordonnées du fabricant: non disponible
• Personne responsable: Riccardo Bacigalupo; riccardo.bacigalupo@sanoma.it; ; Sanoma Italia Via Arconati, 1 �; Milano; 20135; Italie