Public Speaking: Strategies for Success - Couverture souple

Zarefsky, David

Couverture souple

ISBN 10 : 0205307892 ISBN 13 : 9780205307890

Editeur : Pearson, 1999

Synopsis

Book by Zarefsky David

A propos du livre

Quatrième de couverture

Public Speaking: Strategies for Success, 5/e
David Zarefsky, Northwestern University

ISBN 10: 0205504051

ISBN 13: 9780205504053

 

Public Speaking: Strategies for Success, Fifth Editionproposes that at all stages of the public speaking process, students learn how to develop and apply strategies to speaking situations they encounter throughout their lives.

                 

David Zarefsky, one of today's leading scholars in speech communication, encourages students to think through and about the public speaking process. Zarefsky urges students to consider the diversity of audiences, occasions, and speakers and to choose a specific purpose, a relevant topic, and the appropriate material to make their speeches successful.

 

 

New to This Edition:

• Expanded coverage of outlining in Chapter 10 with new examples and organization aids in this area often cited as a common struggle for students.
• Chapter openers have been expanded to include not only a list of objectives for each chapter, but also an opening quotation and an outline, allowing students and instructors to have a quick overview of the material to follow.
• An increased focus on ethics in public speaking throughout the text and in a new boxed feature called “A Question of Ethics,” which highlights ethical issues students may want to consider as they prepare their own speeches or listen to the speeches of others.
• Chapter 13 and the “Using the Internet” features in each chapter have been carefully updated to reflect the ever-increasing role of information technology. Special attention is paid to the critical notion of evaluating material available on the Internet.
• A thoroughly updated photo program gives students a variety of illustrated examples in which to see others–both professional and non-professional–offering public presentations.

 

 

TECHNOLOGY ADVANTAGE— MySpeechLab is a state-of-the-art, interactive and instructive solution for introductory public speaking. Designed to be used as a supplement to a traditional lecture course, or to completely administer an online course, MySpeechLab combines an E-book, multimedia, video clips, speech preparation activities, research support, tests and quizzes to completely engage students.

 

 

Reviewer Quotes:

 

“This text provides a detailed foundation and guide to public speaking for real students that neither patronizes them nor skimps on the quality of the material presented here. This is a text students will want to keep with them and refer to often.” — Prof. Elizabeth R. Alcock, Bristol Community College (MA)

Quatrième de couverture

Reviewer Praise for Zarefsky's
Public Speaking: Strategies for Success

“The primary strengths of the Zarefsky text are its emphasis on informative and persuasive strategies...and its reliance on rhetorical and public address theory to under gird the public speaking practice.”

“I also appreciate that this text puts much emphasis on choosing a specific strategy that will motivate the particular audience and achieve the speaker's purpose...”

Mark A. Gring, Texas Tech University

“The research conclusions are varied, well-documented, and serve as good models for students when they are citing sources themselves.”

“I think Zarefsky's text is very complete, exceptionally good, and unique in its coverage of reasoning strategies.”

Dr. Barbara Blackstone, Slippery Rock University

“The strength of Zarefsky's book is it has a unified rhetorical approach. That generates more substance than, say, Lucas' book.”

Douglas Kresse, Fullerton College

“I have found it to be user friendly, both from the perspective of the instructor trying to teach it and the students trying to grasp and apply it.”

“From a strategic perspective, students using Zarefsky's text in my classes have developed more thoughtful and better crafted informative and persuasive messages than any other group of students I have experienced in my career using any other text.”

Craig Monroe, California State University San Bernardino

“I am strongly committed to Zarefsky's text because of its emphasis on critical thinking/strategic planning and because the progression of topics lends itself to a stepwise approach to mastering public speaking skills.”

Robert Brookwalter, Marshall University

“I think the strategic thinking and planning approach is useful.”

“I loved the website with interactive tests. This is definitely a plus for the book. All the resources I examined were excellent.”

Lisa Inzer Coleman, Southwest Tennessee Community College

Détails de l'édition

• Éditeur: Pearson
• Date d'édition: 1999
• Langue: anglais
• ISBN 10: 0205307892
• ISBN 13: 9780205307890
• Reliure: Broché
• Numéro d'édition: 2
• Coordonnées du fabricant: non disponible
• Personne responsable: Riccardo Bacigalupo; riccardo.bacigalupo@sanoma.it; ; Sanoma Italia Via Arconati, 1 �; Milano; 20135; Italie