Just a Click Away: Advertising on the Internet - Couverture souple

Medoff, Norman J.

Couverture souple

ISBN 10 : 0205318754 ISBN 13 : 9780205318759

Editeur : Pearson, 2001

Synopsis

This book examines online advertising ― its robust past, amazing present, and likely future directions.

From its modest beginnings, advertising on the Internet quickly has become a multibillion dollar business. This text discusses the power and potential of the Internet as an advertising medium and focuses on how the Internet can be utilized best to deliver effective messages.

Just a Click Away: Advertising on the Internet is the first in a series of three books that look at various aspects of mass communication and the Internet (the other two books, on broadcasting and public relations, will be published in the next two years). An accompanying website (www.abacon.com/kaye) provides further information and updates material in this ever-changing field.

A propos du livre

Présentation de l'éditeur

This book examines online advertising — its robust past, amazing present, and likely future directions.

From its modest beginnings, advertising on the Internet quickly has become a multibillion dollar business. This text discusses the power and potential of the Internet as an advertising medium and focuses on how the Internet can be utilized best to deliver effective messages.

Just a Click Away: Advertising on the Internet is the first in a series of three books that look at various aspects of mass communication and the Internet (the other two books, on broadcasting and public relations, will be published in the next two years). An accompanying website (www.abacon.com/kaye) provides further information and updates material in this ever-changing field.

Détails de l'édition

• Éditeur: Pearson
• Date d'édition: 2001
• Langue: anglais
• ISBN 10: 0205318754
• ISBN 13: 9780205318759
• Reliure: Broché
• Nombre de pages: 146
• Coordonnées du fabricant: non disponible
• Personne responsable: Riccardo Bacigalupo; riccardo.bacigalupo@sanoma.it; ; Sanoma Italia Via Arconati, 1 �; Milano; 20135; Italie